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Shopify
How does Shopify work?
TL;DR
Shopify allows you to create your own store, set prices, and sell directly to customers.
You can sync your Amazon products to Shopify or find new products to sell.
Shopify offers customizable themes, payment options, and marketing tools.
It integrates with Amazon FBA for easy order fulfillment.
Running ads on Shopify (Facebook, Google) can be more cost-effective than Amazon PPC.
Shopify provides analytics to track sales and improve conversions.
Are you tired of Amazon’s high fees cutting into your profits? Struggling to beat the competition? Frustrated that you can’t market to your customers directly? If so, you’re not alone. Many Amazon sellers feel stuck, relying on expensive ads just to stay visible.
But what if you could own your store, keep more profits, and build your brand? That’s where Shopify helps. Unlike Amazon, Shopify lets you control your store, pricing, and customer data. You decide how to sell without marketplace restrictions.
So, how does Shopify work?
In this guide, we’ll walk you through setting up, launching, and growing your Shopify store step by step.
Why is Shopify a popular choice for online selling?
If you sell on Amazon but want more control over your business, Shopify is a great option. It lets you create your own online store, set your prices, and sell directly to customers without competing in a crowded marketplace. With a Shopify store design, you can build your brand, manage customer relationships, and increase your profit margins.
Let’s understand this with an example: if you sell organic skincare on Amazon but want more control over your business, setting up a Shopify store can be a game-changer. You can sell directly to customers, collect emails, and run targeted social media ads.
This helps you build a loyal customer base. Within six months, you could generate 40% of your sales from Shopify, reducing fees and giving you full control over customer interactions.
How does Shopify work?
Step 1: Sign up for a Shopify account
Getting started with Shopify is quick and easy. You just need to follow these steps:
Go to Shopify.com and click Start your free trial.
Enter your email, password, and store name (you can change the name later).
Answer a few questions about your business (new seller, existing business, etc.).
Click create store and access your Shopify dashboard.
Once you’ve signed up, Shopify gives you access to a 14-day free trial, so you can explore the platform before committing to a paid plan.
Step 2: Find the products you want to sell
Before adding products, you need to decide what to sell. Shopify supports different types of products like:
Physical products – Clothing, accessories, home goods, gadgets, and more.
Digital products – eBooks, courses, software, and printables.
Dropshipping – Sell products without handling inventory (via suppliers like Oberlo, Spocket, and Printful).
Subscription services – Monthly box deliveries, memberships, and digital subscriptions.
If you’re new to selling, you can use product research tools like Google Trends, Amazon Best Sellers, or Shopify’s own trending product reports.
Step 3: Select and customize a theme
Your Shopify store needs a professional and user-friendly design. Shopify offers free and paid themes in the Shopify Theme Store.
How to select and customize a theme
Go to the online store → themes in your Shopify dashboard.
Browse free and premium themes and choose one that fits your brand.
Click Customize to edit the theme’s colors, fonts, and layout.
Add your logo, banners, and homepage content.
Preview your changes and save them.
A clean, well-designed store builds trust and makes shopping easy for customers. For that, you can hire Shopify theme developers for your magical performance.
Step 4: Add your products
Once your store is set up, it's time to add products. Follow these steps:
Go to products → Add product in your Shopify dashboard.
Enter a product title, description, and price.
Upload high-quality images to showcase your product.
Set up inventory tracking (if you manage stock levels).
Choose shipping options (weight, dimensions, and delivery method).
Click save.
For better sales, write clear product descriptions and use SEO-friendly keywords that help you for better listing performance.
Step 5: Configure payment options
To receive payments from customers, you need to set up a payment gateway.
How to set up payments on Shopify
Go to settings → Payments in your Shopify dashboard.
Choose Shopify payments (fastest option with no extra transaction fees) or third-party options like PayPal, Stripe, and credit cards.
Set up multi-currency payments (if selling internationally).
Enable manual payment methods (bank transfer, cash on delivery, etc., if needed).
Click save.
A smooth checkout experience ensures higher conversion rates and more sales.
Step 6: Launch your store
Before launching, test everything to make sure your store is ready:
Preview your site to check design and functionality.
Place a test order to ensure that your payments and shipping work correctly.
Check mobile responsiveness (your store should work on all devices).
Review legal pages (privacy policy, terms & conditions, and refund policy).
Set up a custom domain (yourstore.com) for a professional look.
Once everything looks good, remove the password protection under Online Store → Preferences and click Launch Store.
Step 7: Manage orders and inventory
After launching, you’ll need to manage orders and track inventory. For that,
Go to orders → View Orders to track customer purchases.
Update order status (processing, shipped, delivered).
Use automated email notifications to keep customers informed.
Tracking Inventory
Go to products → Inventory to see stock levels.
Enable low-stock alerts to restock products in time.
Use Shopify apps for better inventory management.
For smooth order processing, keeping customers happy, and encouraging repeat business, you need the best Shopify store development services. These services help ensure your products are always in stock while also reducing inventory costs.
Step 8: Promote your store
To attract buyers, you need marketing strategies. Here’s how to drive traffic to your Shopify store using SEO optimization, like:
Use keywords in product titles and descriptions.
Write a blog about your niche to rank higher on Google.
Add alt text to images for better search visibility.
Social media marketing
Connect your store to Instagram, Facebook, and TikTok.
Use shoppable posts to let customers buy directly from social media.
Run paid ads (Facebook Ads, Google Ads) to boost visibility.
Email marketing
Set up a newsletter to keep customers engaged.
Send promotions, discounts, and product updates.
Use abandoned cart emails to recover lost sales.
Marketing is key to getting consistent sales and growing your brand.
Step 9: Analyze and optimize
Shopify provides analytics tools to help you track performance and make better decisions.
How to track your performance
Go to analytics → Dashboard to view your sales and visitor data.
Check which products are selling the most.
See where your traffic comes from (social media, ads, search engines).
Optimizing for more sales
Improve your product descriptions and images.
Offer discounts and bundle deals.
Test different marketing strategies to see what works best.
By analyzing your data, you can increase sales while lowering costs.
Final thoughts
Selling online is more than just listing products, it’s about building a brand, increasing profits, and staying in control. While Amazon offers a massive reach, it comes with high competition, rising ad costs, and limited customer access.
On the other hand, Shopify gives you the freedom to own your store, market directly to customers, and grow your business on your terms. But simply setting up a store isn’t enough, you need the right strategy to attract visitors, convert them into buyers, and keep them coming back. That’s where we come in. Our Amazon consultants help you to integrate Shopify, optimize your listings, and create multi-channel marketing strategies.
