TL;DR

• Amazon Prime has over 200 million subscribers, offering fast shipping, exclusive deals, and entertainment perks.

• Prime helps sellers by boosting visibility, increasing sales, and improving customer trust with fast, free shipping.

• Sellers can make products Prime-eligible by using Fulfillment by Amazon (FBA) or Seller Fulfilled Prime (SFP).

• Prime members spend more, trust Prime sellers, and are more likely to return for repeat purchases.

• Seller's gain access to high-traffic events like Prime Day, which increases exposure and brand recognition.

• Using Amazon Prime increases your chances of winning the Buy Box, improving your product visibility and sales.

Did you know that Amazon Prime has over 200 million subscribers worldwide?

This huge customer base loves the perks like fast shipping, exclusive deals, and access to services like Prime Video. For Amazon sellers like you, Amazon Prime can boost your sales, improve your visibility, and help build trust with customers.

If you’re selling on Amazon, you might be asking how Prime can help your business. In this blog, we’ll explain what Amazon Prime is, how it works, and how it can impact your sales. We’ll also show you how to make your products Prime-eligible and the many benefits of selling through Amazon Prime. 

What is Amazon Prime?

Amazon Prime is a membership program that offers fast, free shipping, exclusive discounts, and entertainment perks. With over 200 million members worldwide, it is a key part of Amazon’s success.

For shoppers, Prime removes worries about shipping costs and delays.

Members enjoy early access to sales, special discounts, and entertainment options like Prime Video and Prime Music. For sellers, Prime helps attract serious buyers who prefer fast, reliable delivery. Prime products often sell more because customers trust they will arrive on time.

How much does Amazon Prime cost?

For this price, you can receive a wide range of benefits beyond just fast shipping. The annual plan offers significant savings, making it the preferred choice for regular Amazon shoppers. Prime members enjoy perks like free one-day delivery on eligible items, unlimited streaming on Prime Video, and exclusive shopping deals that can help them save hundreds of dollars annually. 

Additionally, Prime’s bundled services, such as Prime reading and Amazon music, provide extra value, making the membership cost-effective for a broad audience, from casual buyers to frequent shoppers.

What’s included in Amazon Prime for Australia?

For Amazon sellers, Prime is a powerful tool to build trust, increase sales, and get more visibility. Knowing the benefits of Prime in Australia can help you make smart decisions. Here’s how Prime helps Amazon sellers:

• Fast & free delivery: Builds trust with customers and encourages quick purchases that leads to more sales and fewer abandoned carts.

• Prime video & entertainment: Keeps customers engaged and spending more time on Amazon that leads to repeat buyers and stronger customer loyalty.

• Amazon Music Prime: Keeps users active on Amazon, increasing browsing time. It gives your products more exposure.

• Prime reading: Attracts customers who are likely to buy again. Offers more chances to upsell and cross-sell products.

• Amazon Photos: Encourages customers to stay with Prime for the long term. It keeps customers engaged with shopping on Amazon.

• Exclusive deals & prime day: Gives sellers access to high-traffic sales events and increases sales, brand awareness, and brings in new customers.

Why does this matter for sellers?

• Prime members buy more – They typically spend twice as much as non-Prime members.

• Fast shipping and better rankings – Amazon prioritizes Prime-eligible products in search results.

• Stronger customer relationships – Shoppers trust Prime sellers, leading to repeat sales.

Amazon Prime’s impact on sellers

Prime is a powerful growth driver for sellers, offering multiple advantages that help scale a business faster. 

By leveraging Prime, you can increase sales, enhance your brand reputation, and maximize profitability, all while reducing the costs associated with slower-moving inventory and customer service issues. Here, you can also choose account seller services for proactive account management for better reach and visibility. 

How to make your products Prime-eligible?

You have two main options to offer Prime benefits. Each method has its own advantages, so choosing the right one depends on your business size, budget, and shipping capabilities.  Selecting the best fulfillment option can help you increase sales, improve customer satisfaction, and streamline your logistics process.

Fulfillment by Amazon (FBA)

Amazon’s FBA program allows you to store its products in Amazon’s warehouses. Once a customer places an order, Amazon takes care of packing, shipping, and customer service. This saves your time and effort while ensuring fast and reliable delivery.

Key benefits of FBA:

• Instant prime eligibility – Products are automatically Prime-eligible, making them more attractive to buyers.

• Lower shipping costs – Amazon’s bulk shipping rates are often cheaper than third-party fulfillment options.

• Amazon-handled customer service – Amazon manages returns and customer inquiries, reducing your workload.

• More storage space – You don’t have to worry about warehouse space, especially for large inventories.

• Increased Buy Box wins – Prime-eligible products have a higher chance of winning the Buy Box, leading to more sales.

Practical example: 

If you are offering electronics switched from self-fulfillment to FBA and you saw a 40% increase in your sales due to better visibility and faster delivery.

Seller Fulfilled Prime (SFP)

With Seller Fulfilled Prime (SFP), you can ship products from your own warehouse while still offering Prime shipping speeds. This means you keep full control over your inventory and fulfillment process while giving customers the fast and reliable shipping they expect from Prime.

What you need to qualify for SFP:

• Fast shipping speeds (1-2 day delivery) – Orders must be delivered quickly to maintain Prime standards.

• Consistently high performance metrics – You must meet Amazon’s strict requirements for on-time shipping and low order cancellation rates.

• Amazon-approved carriers – You need to use Amazon’s designated carriers to ensure reliable tracking and delivery.

Key benefits of SFP:

• Full control over inventory – Unlike FBA, you don’t have to store products in Amazon warehouses.

• No FBA storage fees – You avoid Amazon’s long-term and high-volume storage costs.

• Maintain Prime eligibility – Your products still display the Prime badge, making them more appealing to shoppers.

Practical example

If you're selling handmade jewelry,  switch to SFP to keep control over your unique packaging and branding while still offering fast prime shipping. This change led to a 30% increase in conversions, as customers preferred their quick and reliable delivery.

The benefits of selling with Amazon Prime

Selling with Amazon Prime comes with many benefits that can help your business grow and increase sales. 

• Increased visibility: When your products are Prime-eligible, they get more exposure to millions of Prime members who prefer shopping with fast, free shipping.

• Faster shipping & more trust: Prime members expect fast and free delivery. By offering this, you build trust with customers, which leads to more satisfaction and repeat purchases and increases sales on Amazon. 

• Higher conversion rates: Customers are more likely to buy products that offer Prime benefits. This can result in fewer abandoned carts and more completed sales.

• Access to Prime Day and special deals: As a Prime seller, you can participate in events like Prime Day, which attracts millions of customers looking for deals. This can help you increase sales and gain more exposure for your brand.

• Loyal customers & repeat business: Prime members tend to return and buy again. This can lead to long-term growth for your business.

• Better search ranking: Prime-eligible products often rank higher in search results, making them more visible to potential customers.

Is Amazon Prime worth it?

For buyers, free shipping alone can make Amazon Prime worth it. But as a seller, getting Prime eligibility can be the difference between a slow-moving product and a top seller. Products with the Prime badge tend to get more clicks and higher conversion rates because customers trust Prime for fast and reliable delivery. This means more sales, higher rankings, and better visibility for your products.

Final thoughts

Amazon Prime is a great tool for both customers and sellers. Customers enjoy fast shipping, special deals, and access to content like Prime Video and Prime Music. For you, it helps increase visibility, boost sales, and gives you access to big events like Prime Day. 

Making your products Prime-eligible allows you to reach a loyal customer base and grow your business. Being part of Amazon Prime helps build trust with customers, making them more likely to return for repeat purchases. Fast shipping and exclusive offers also make your store more attractive to shoppers.

If you’re an Amazon seller looking to benefit from Amazon Prime, our Amazon consultants are here to help. We can guide you through the process of making your products Prime-eligible, optimizing your store, and creating strategies to increase your sales.