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Amazon Seller Account
How to make Amazon Seller account
TL;DR
Sign up on Amazon Seller Central by choosing a selling plan and providing the necessary documents.
Choose between individual and professional plans based on how many items you plan to sell.
Gather required documents like a valid ID, bank account, and tax information for verification.
Optimize your product listings with clear titles, high-quality images, and relevant keywords.
Decide between Fulfillment by Merchant (FBM) or Fulfillment by Amazon (FBA) based on your needs.
Use Amazon’s advertising tools and optimize listings to increase visibility and sales.
Ready to start selling on Amazon? With millions of customers, Amazon is a great place to grow your business. But before you can start selling, you need to set up your Amazon seller account.
In this guide, we’ll walk you through everything you need to know to get your account set up. We’ll help you choose the right selling plan, show you what documents you’ll need, and explain the steps to get started. Once your account is ready, you can begin listing your products and selling to customers worldwide.
Don’t worry, it’s easier than it sounds, and this guide explains everything to help you every step of the way for your selling journey.
How to make an Amazon Seller account
Step 1: Sign up on Amazon Seller Central
Go to Amazon Seller Central.
Click sign up and select a selling plan.
Enter your email address and create a password.
Fill in your business details, including name, address, and tax info.
Verify your phone number through a one-time code (OTP).
Upload the required documents for identity verification.
Accept Amazon’s terms & conditions and submit your application.
Tips for easy registration:
Use a business email: A separate email prevents verification issues.
Double-check your details: Make sure all information matches your documents.
Be ready for verification: Have clear ID scans and a stable internet connection.
Use a secure network: Avoid signing up from public Wi-Fi to prevent security risks.
Common seller mistake: Using an email linked to a personal Amazon account can cause delays. Always use a dedicated business email. Here, you can choose the best Amazon Seller account management service for your proactive management and sustainable growth.
Step 2: Gather required documents
To create an Amazon seller account, you need:
A business email or an existing Amazon account
A valid passport or driver’s license for identification
A credit card that allows international transactions
A bank account to receive payments
Tax details (SSN or EIN for US sellers)
A phone number for verification
Important tips:
Use clear documents: Ensure all documents are high-quality scans or photos to avoid delays.
Have a business bank account: Makes tracking earnings easier and keeps finances separate.
Check your credit card: Ensure it allows international payments to prevent registration issues.
Prepare for verification calls: Amazon may require a quick video call to confirm your identity.
By having these documents ready, you’ll speed up the registration process and avoid unnecessary delays.
Step 3: Choose your selling plan
Amazon offers two selling plans:
Individual Plan – $0.99 per item sold. Best for small sellers who sell fewer than 40 items a month.
Professional Plan – $39.99 per month. Best for businesses that want advanced tools and plan to sell in bulk.
Which plan is best for you?
Selling less than 40 items monthly? The individual plan saves you money.
Want to sell more and grow fast? The professional plan offers bulk listings and more tools.
Need advertising & reports? The professional plan gives you access to ads and business analytics.
Key differences:
Feature | Individual plan | Professional plan |
Monthly fee | None | $39.99 |
Per-Sale fee | $0.99/item | No per-sale fee |
Bulk listings | No | Yes |
Access to ads | No | Yes |
Reports & tools | Limited | Full Access |
Example: If you sell 50 items a month, the Professional Plan is better because you avoid paying $0.99 per item.
Pro tip: If you plan to grow your business, the professional plan gives you better tools to scale faster.
Step 4: Verify your identity
Amazon checks your identity to keep the marketplace safe. Here’s what you need to do:
Upload a clear copy of your ID (passport or driver’s license)
Provide a recent bank statement or utility bill
Complete a video call verification if Amazon requests it
What Happens During Verification?
Amazon reviews your documents: This can take a few hours to a few days.
Additional requests: Amazon may ask for clearer images or other proof.
Video call: Sometimes, Amazon asks for a short video call to confirm your identity.
Example: A seller who submitted high-quality document scans was approved within 24 hours.
Step 5: Set up your seller profile
Setting up a seller profile helps customers trust your store and increases sales. Follow these steps:
Pick a business name: Choose a simple and memorable name for your store.
Upload a clear logo: A professional logo makes your store look reliable.
Write a short seller bio: Tell customers who you are and what you sell.
Set up return and shipping policies: Clearly explain shipping times and how returns work.
Tips for a strong seller profile:
Use a simple, recognizable name: Helps customers remember your brand.
Have a clear, professional logo: It builds trust and makes your store look serious.
Write a friendly bio: Highlight what makes your products special.
Make policies easy to understand: Avoid confusion by keeping shipping and return rules clear.
Example: If you sell handmade jewelry, mention your craftsmanship and materials in your bio. This helps attract customers looking for high-quality products.
Step 6 : Start listing products
Go to Inventory and then add a product
Search for existing listings or create a new one.
Provide product details, including:
Title: A clear and concise name for your product.
Description: Detailed information about the product.
Bullet points: Highlight the key features and benefits.
Keywords (for SEO): Use relevant search terms to increase visibility.
High-quality images: Upload sharp, well-lit images (at least 1000x1000 pixels).
Set a competitive price: Research similar products and price competitively.
Extra tips for a better listing:
Use relevant keywords: Help customers find your product in search results.
Write a clear and engaging description: Make it easy for buyers to understand your product’s benefits. This way you can improve your Amazon product ranking for better visibility.
Upload multiple images: Show your product from different angles and in real-life use.
Enable customer reviews: Encourage buyers to leave feedback for credibility.
Common listing mistakes to avoid
Skipping keywords: Weak descriptions make it harder for customers to find your product.
Using low-quality images: Poor images lower buyer confidence and reduce sales.
Incomplete bullet points: Clearly list key product benefits to attract more buyers.
Pricing too high or too low: Research similar products and adjust your price to stay competitive.
Pro tip: Use Amazon’s Automated Pricing Tool to adjust prices automatically and remain competitive in the market.
Step 7: Choose fulfillment method
You can fulfill orders in two ways:
Fulfillment by Merchant (FBM) – You store, pack, and ship products yourself.
Fulfillment by Amazon (FBA) – Amazon stores, packs, and ships products for you.
Which One is Best for You?
Choose FBM If:
You want full control over shipping and packaging.
You sell low-volume or customized products.
You want to save on Amazon’s storage fees.
Choose FBA If:
You want fast shipping with Prime eligibility.
You prefer Amazon handling customer service and returns.
You want to scale your business without worrying about logistics.
Why FBA is Popular
Better visibility – Prime products rank higher and sell more.
Hassle-free operations – Amazon takes care of storage, packing, and shipping.
Higher sales potential – Many customers prefer buying from Prime sellers.
Example: A toy seller switched to FBA and saw a 30% sales increase because customers trust Prime shipping.
Step 8: Optimize your product listings
Use the right keywords: Add popular search terms in your product title and description so customers can find your listing.
Upload clear photos: Show your product from different angles with high-quality images (at least 1000x1000 pixels).
Write simple bullet points: Highlight the best features in short, easy-to-read bullet points.
Use A+ Content (for Pro Sellers): Add better images, comparison charts, and extra details to make your listing stand out for your Amazon A+ Content.
Set a smart price: Check competitor prices and adjust yours to stay competitive.
Get more reviews: Ask happy customers to leave reviews to boost trust and sales.
Run Amazon ads: Sponsored ads help your product appear higher in search results and attract more buyers.
Example: A seller who used better images, clear bullet points, and A+ Content increased sales by 20% and ranked higher in search results.
Final thoughts
To wrap up, creating an Amazon Seller account is just the start of growing your online business. With the right approach, you can reach millions of customers and increase your sales. Whether you choose FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant), optimizing your listings, using keywords, and offering great customer service are key to standing out.
However, managing your Amazon store can feel overwhelming with all the decisions, fees, and logistics. That’s where our Amazon consultants services come in. We’ll help you set up your account, improve your listings, and use the best strategies to boost sales and lower ad costs.
Contact us today to get started on your Amazon journey!
