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Amazon product listing optimization
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We create listings that appeal to both – Amazon & shoppers.

Copywriting      /      Competitor research      /      Keyword harvesting      /      Brand representation



We conduct in-depth competitor research to analyse and understand the strategies and tactics of other sellers and brands within your business niche. It allows us to gain deeper insights into the best practices in your industry and identify areas of opportunity to improve your product listings, pricing, and marketing strategies. Our experts study the key elements that contribute to your competitors’ success, such as keyword selection, product titles, descriptions, images, pricing, and reviews. Based on the analysis, we provide recommendations on how to optimise your Amazon listings to better compete with your rivals.


As a part of our Amazon optimisation services, we follow an extensive keyword research process to identify relevant search terms that potential customers use to find products on Amazon. Our experts pick high-converting keywords by utilising the most advanced keyword research tools like Merchant Words, Keyword Scout & Helium10. It is a critical step in developing an effective marketing strategy as these keywords can be targeted in content creation, search engine optimisation (SEO), pay-per-click (PPC) advertising, and other marketing efforts. We prioritise your list of keywords based on search volume, competition, and relevance to your target audience. By selecting high-value and context-rich keywords, we can optimise your content and marketing efforts to attract higher conversions and exceptional growth for your business.


An optimised product title is an important component of a successful Amazon listing, as it is one of the first things that potential customers see when browsing for products. A well-made title should accurately describe the product while also including relevant keywords that can help improve the listing’s visibility in Amazon search results. As a part of our Amazon product listing services, our specialists create crisp and optimised product titles that increase the likelihood of attracting potential customers. By highlighting the key product features, a perfectly-crafted title can help set a product apart from your competitors and lead to higher sales.


A crucial element of Amazon product listing optimisation, informative bullet points can be a highly effective way to present key information in a concise and easily digestible format. When writing bullet points, it’s important to focus on the most important details and present them in a logical and easy-to-read manner. We start with a clear and descriptive heading that summarises the key point of the bullets and use short, simple sentences that get straight to the point. By focusing on the most important details and presenting them in a clear and organised manner, bullet points can improve the overall readability and effectiveness of a piece of content. Bullet points can help to break up dense text and make information more easily accessible to shoppers.


We understand that product description plays a critical role in the customer’s decision-making process, and we work diligently to create descriptions that highlight the benefits of the product and encourage the customer to make a purchase. As a credible Amazon listing agency, our approach to product descriptions is to create a compelling and informative experience for the customer. By using persuasive language, optimising keywords, and including high-quality images and product details, we create product descriptions that are effective at driving sales and helping our clients succeed on the Amazon platform.


Backend search terms, also known as hidden keywords or hidden search terms, are keywords that sellers can add to the backend of their Amazon product listing to help improve their visibility in Amazon search results. These keywords are not visible to customers and are only used by Amazon’s search algorithm to determine the relevance of a product to a particular search query. An important component of our Amazon listing services, we use relevant, specific, and varied keywords while avoiding duplicates to optimise your backend search terms, improve the visibility of your products on Amazon and increase your chances of being found by potential customers. We regularly review and update your backend search terms to ensure that they are still relevant and effective.


As both sellers and Amazon consultants, we have a unique perspective on the Amazon marketplace. Our experience as a seller gives us first-hand knowledge of the challenges and opportunities of selling on Amazon, while our experience as a consultant gives you a broader understanding of the Amazon ecosystem and the best practices for success. By combining our experience, we are well-equipped to provide comprehensive and effective support to your clients. We understand the challenges of selling on Amazon and have gained the expertise and a valuable set of skills that can help our clients achieve roaring success on Amazon.


We have earned the reputation of being experts in our field through years of experience, expertise, and proven success. Our team has extensive knowledge and experience in selling on the Amazon platform. We have worked with a wide range of clients, from small start-ups to large enterprises, and we understand the unique challenges and opportunities that each business faces. Our team members have deep expertise in areas such as Amazon product listing optimisation, PPC advertising, and inventory management. We are committed to helping our clients succeed on the Amazon platform, and we use our proficiency to deliver results that drive sales and growth.


We assign a dedicated project manager to oversee and manage every single project from start to finish. A project manager serves as the primary point of contact for all stakeholders, including clients, team members, vendors, and other external parties. They communicate project progress, changes, and updates regularly to ensure all parties are informed and aligned. A dedicated manager brings expertise in project management, communication, coordination, and leadership to ensure that all aspects of the project are well-coordinated and delivered on time and within budget. Being accountable for every aspect of the project, the manager also identifies and mitigates potential risks and issues that may arise during the project, and develops contingency plans to address them.


Our in-house facilities backed by a team of seasoned and highly experienced professionals significantly contribute to the cost-effectiveness of our services. Whether it is listing optimisation, advertising or inventory management, it allows us to have a greater control over the processes involved. With in-house facilities, we can offer faster turnaround times and reduced costs, as we do not have to rely on third-party providers to meet our clients’ needs. We can quickly adapt and scale our operations to deliver efficient and cost-effective solutions without compromising on the quality.

15Amazon SEO experts exclusively working on optimising listings
6000Amazon listing optimization done till date
15Ongoing optimization projects
100customer retention rate

Here’s what our Amazon product listing optimization services can do for your product

01Improve visibility
Appear in more searches and get
in front of more eyeballs.
02Better ranking
Push your way to page #1
(but without paying for PPC).
03Higher conversions
Make sure the shoppers don’t
go without buying.
04Increased traffic
Rank for more keywords & increase
traffic on your listing.

Four reasons to choose us

Hands-on experience

We are Amazon sellers too!

Unlike other Amazon consultants out there, we have hands-on experience on how things work on Amazon. Being successful sellers ourselves, we know the secret sauce to rank on Page #1. We will assist you through seller onboarding, selling strategy development, and guide you with the marketplace policies to embark on a seamless selling journey on Amazon.

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Expert guidance

We have “earned” the expert tag

We’ve been perfecting the art of product listing optimisation for more than 5 years now, and that is why we take pride in calling ourselves pros when it comes to listing optimisation. Our specialists create keyword-rich listings with the best attributes and engaging descriptions to attract potential buyers & drive greater profitability for your business.  

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Dedicated project manager

Dedicated Project Manager

For smooth and crystal-clear communication, we assign a dedicated project manager right from the moment you place an order. In addition to streamlining your operations, the project manager works closely with your team to brainstorm new ideas, discuss new opportunities and create a well-thought-out roadmap for your success.

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Cost-effective solutions

Cost-effective solutions

As we have an in-house team of experts, we don’t need to outsource any part of the project. This allows us to provide cost-effective solutions to our clients. Our team handles every aspect of Amazon Account Management, right from protecting your brand with Amazon Brand Registry, to providing listing optimisation services, Amazon Enhanced Brand Content, and beyond.

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Case Study


384 Keilor Road,
VIC 3042
T. +61 435 014 314


1480 US Hwy 46 W, #273B,
NJ 07054.
T. +1 (818) 350-5302


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    Keyword list
    Title, 5 bullets & description
    Backend search terms

    Google - Amazon Product Content Optimisations