• Australia
  • United State
  • United Kingdom
  • Germany

Double The Sales & 7% Decrease In ACOS


Maintaining The Delicate Balance Between Increased PPC Sales & Low ACOS

Account stats before outsourcing to eStore Factory:
  • PPC sales: $28720.98
  • PPC ACOS: 18.52%
  • Total orders received: 5675
  • Total sales: $158297.49
  Account stats after outsourcing to eStore Factory:
  • PPC sales: $47179.31
  • PPC ACOS: 11.45%
  • Total orders received: 8706
  • Total sales: $244511.38
  Here’s everything we did to get the results:
  • Digital shelf analysis to spot the areas of improvements in search, content and ratings
  • Strategic review of the customer’s arena to identify demand generation opportunities. Our specific lens was on campaign management
  • Creation of both automatic and manual Sponsored Product campaigns for better visibility and Sponsored Brand campaigns for enhancing brand recall
  • Restructuring and optimization of existing ad campaigns
  • Positive and negative keyword harvesting
  • Automating the pricing to combat lost buy box share
  • Proactive inventory management to ensure there is always just-enough stock at the Amazon warehouses