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Fix What’s Not Working in Your Amazon Listings

Q: What is Amazon product listing optimisation?

Amazon product listing optimisation is the process of enhancing your product title, bullet points, description, backend keywords, and images to improve visibility in search results and boost conversions.

Q: Why is listing optimisation important for Amazon sellers?

Optimised listings rank higher in search results, attract more clicks, and convert better by clearly highlighting product features, addressing customer pain points, and aligning with keyword search intent.

Q: What elements of a listing do you optimise?

We optimise product titles, bullet points, descriptions, backend search terms, product images, A+ content, and ensure compliance with Amazon guidelines and character limits.

Q: Do you include keyword research in the optimisation process?

Yes. We perform comprehensive keyword research using tools like Helium 10, Amazon Search Term Reports, and competitor analysis to target high-converting search phrases relevant to your product.

Q: Can you optimise listings for multiple Amazon marketplaces?

Absolutely. We provide listing optimisation for global Amazon marketplaces including Australia, USA, UK, Germany, Canada, and more, with region-specific keyword targeting and localisation.

Q: How does listing optimisation improve conversions?

By clearly communicating the product’s benefits, solving buyer objections, and improving visual appeal with compelling images and A+ content, your listing can convert more visitors into customers.

Q: Do you write copy for bullet points and product descriptions?

Yes. Our expert copywriters craft persuasive, keyword-rich bullet points and product descriptions that highlight key features, uses, and benefits in a way that aligns with Amazon’s A9 algorithm.

Q: Will I be able to review the listing content before it’s uploaded?

Yes. We share the final optimised content with you for review and feedback before implementing changes on Amazon, ensuring your brand voice and goals are reflected.

Q: Do you offer ongoing listing maintenance and updates?

Yes. We offer monthly and quarterly listing audits, keyword refreshes, seasonal updates, and ongoing content improvement as part of our Amazon account management services.

Q: How can I get started with your listing optimisation service?

Simply contact us via our website or book a free consultation. We’ll evaluate your current listings and provide a tailored plan to optimise your product visibility and sales performance.

Amazon is the largest online marketplace, and competition is fierce. To stand out, your product listings need to be optimised for both Amazon’s search algorithm and your customers. Our Amazon Product Listing Optimisation services are designed to help you boost visibility, increase rankings, and drive more sales. From keyword research to compelling product descriptions, we ensure your listings are fully optimised for success

Optimization Isn’t Just Editing Listings. It’s Understanding How People Search, Decide and Buy

Most Amazon listings may seem fine at first glance appealing images, some keywords, and basic copy. But if your listings aren’t converting, something’s missing. Listing optimization isn’t just about surface-level tweaks; it’s about understanding how customers interact with your page.

Are customers finding your listing through the right keywords? Do they get confused halfway through, or are they unclear about what they’ll receive? Every part of your listing, the title, bullet points, images, and backend keywords, plays a critical role in guiding customers from search to decision to purchase.

If your listings don't clearly communicate value or align with Amazon’s search algorithm, you're losing out on sales. Effective optimization fills in the gaps, making the entire shopping experience smoother and more intuitive, ensuring customers are more likely to click and purchase.

What We Actually Fix Inside A Listing

Keyword Research & Strategy: We identify high-converting, high-volume keywords for your listings, ensuring they appear in relevant search results.

Title & Bullet Point Optimisation: Crafting SEO-optimised titles and bullet points that are both search-engine friendly and persuasive to customers.

Product Description Optimisation: We write detailed, engaging product descriptions that convert views into purchases, highlighting key features and benefits.

Backend Keyword Optimisation: Using Amazon’s backend search terms to improve your product’s discoverability on the platform.

Image Optimisation: Ensuring your product images meet Amazon’s guidelines and attract buyers.

Why Listings Stop Performing Over Time

A listing that worked well six months ago may not perform the same today. Competitor updates, new search trends, and changes in buyer behavior can all impact visibility and conversion. That’s why optimization needs to be revisited regularly, not just once.

Search terms shift with customer behavior

Competitors update faster and more often

Listing gaps grow if left unchecked

Small Improvements Can Lead to Big Results

Not every listing needs a complete rewrite. Often, it’s about fixing what’s unclear, missing, or too vague. Even minor changes—like improving image order or refining bullet points—can reduce bounce rates and increase conversions over time.

Fix unclear or repetitive bullet points

Reorder images for faster understanding

Add missing keywords with real volume

We Don’t Just Use Keyword Tools

While keyword tools are useful, they don’t give the full picture. We look at customer language, competitor gaps, and real search behavior. Our focus is to find keywords that actually drive clicks—not just rank on paper.

Use keywords buyers actually search for

Avoid stuffing low-value search terms

Match copy with buyer search intent

Optimized For Both People And Search

Good listings need to rank and convert. That means the copy has to be keyword-rich without sounding robotic. We keep the structure clean, the tone natural, and the content useful—so it's easy to scan and trust.

Balance keywords with natural phrasing

Structure bullets for quick reading

Avoid fluff that adds no value

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What Makes Our Approach Different

We Focus On What Matters First

We don’t start with cosmetic changes. We look at what’s actually hurting visibility or confusing buyers, and fix that first.

We Avoid Over-optimization

Too many keywords or repeated phrases can do more harm than good. We keep it clean, relevant, and conversion-focused.

We Use Real Marketplace Insights

We look at how competitors position similar products, what customers mention in reviews, and how listings behave over time.

We Aim For Clarity, Not Complexity

Buyers don’t have time to decode listings. We keep the language simple and direct so customers can decide faster.

Keep Your Listings In Shape Long Term

Amazon’s marketplace doesn’t sit still, and neither should your listings. A good product can underperform if the content is outdated or misaligned with current trends. Regular listing checks help maintain visibility, stay competitive, and keep conversion rates stable.

Refresh listings to match market shifts

Review keywords and update backend terms

Adjust content based on customer feedback