Amazon FBA Australia Trends in 2025: What’s Selling and What’s Not

TL;DR

• Eco-friendly, healthy, and smart home products are top-selling in 2025.
• Avoid generic accessories, non-branded electronics, and cheap beauty items.
• Use research tools to find trending, high-margin, and in-demand products.
• Optimize listings, run PPC ads, and monitor inventory for success.
• Work with FBA marketing agencies and service providers for growth.
• Stay updated on Amazon policies and consumer trends to stay ahead.

Amazon FBA in Australia has evolved over the years, and 2025 is shaping up to be an interesting year for sellers. As competition increases and consumer preferences shift, it’s essential to stay ahead of the trends. Whether you’re an experienced seller or just starting, knowing what products are selling well and which ones to avoid can make a huge difference.

In this blog, we’ll dive into the top-selling products on Amazon Australia in 2025, the ones struggling to gain traction, and how you can optimize your business to maximize success.

What’s selling on Amazon Australia in 2025?

1. Sustainable and eco-friendly products

Australian consumers are more eco-conscious than ever. Products made from sustainable materials, reusable household items, and biodegradable packaging are trending. Shoppers prefer bamboo toothbrushes, stainless steel straws, and reusable shopping bags over plastic alternatives. If you’re looking to start or expand your Amazon business, consider adding eco-friendly products to your inventory.

2. Health and wellness products

Health has become a top priority for Australians. Dietary supplements, organic snacks, and fitness gear are seeing high demand. With more people working out at home, resistance bands, yoga mats, and smart fitness trackers are among the top-selling products. If you plan to enter this market, ensure that your products comply with local regulations.

3. Smart home devices

The popularity of smart homes continues to rise in Australia. Products like smart light bulbs, security cameras, and voice-controlled assistants are hot sellers. Consumers are investing in home automation to make their lives easier, so if you can source reliable and affordable smart home gadgets, you might find a profitable niche.

4. Pet accessories

Pet ownership is increasing in Australia, and so is spending on pet products. Automatic feeders, interactive toys, and organic pet food are among the trending items. Many pet owners are willing to spend more on premium products that improve their pets’ well-being.

5. Home office essentials

Remote work is still a major trend, leading to a consistent demand for ergonomic chairs, standing desks, and noise-canceling headphones. If you’re selling in this category, focus on high-quality, well-reviewed products that offer comfort and durability.

What’s not selling in 2025?

1. Generic phone accessories

The market for phone cases, chargers, and cables is oversaturated. With big brands dominating and competition driving prices down, profit margins are shrinking. Unless you offer something unique, it’s best to avoid this category.

2. Cheap fashion jewelry

Fast fashion trends change rapidly, and many consumers are moving toward sustainable, high-quality options. Low-cost jewelry faces intense competition and often struggles with customer satisfaction due to quality concerns.

3. Non-branded electronics

Australians prefer trusted brands when it comes to electronics. Cheap, non-branded tech gadgets often lead to high return rates and poor reviews. If you’re looking to sell electronics, focus on well-known brands or high-quality private label options.

4. Generic beauty products

With more awareness around skincare ingredients, Australian shoppers are becoming pickier about beauty products. Generic or unverified beauty items don’t perform well, especially with stiff competition from established brands and local organic options.

How to find profitable products in 2025

Choosing the right products can make or break your Amazon FBA business. Here’s how you can find profitable products that will sell well in 2025:

1. Use product research tools

Tools like Jungle Scout, Helium 10, and AMZScout can help analyze market trends, demand, and competition. Look for products with high demand but low competition to increase your chances of success.

2. Analyze trending categories

Check Amazon’s Best Sellers, Movers & Shakers, and New Releases sections to see what’s currently popular. Sustainable products, health and wellness items, and smart home devices are expected to be strong sellers in 2025.

3. Look for products with strong profit margins

Avoid selling cheap, low-margin items that barely cover Amazon’s fees. Aim for products with at least a 30% profit margin after deducting FBA fees, shipping, and other costs.

4. Solve common customer problems

Products that solve everyday problems tend to perform well. Look at customer reviews and complaints on existing products to identify gaps in the market. Creating an improved version of a popular product can give you a competitive edge.

5. Validate demand with external platforms

Check Google Trends, TikTok, and Instagram to see if a product is trending beyond Amazon. Viral products often see high demand but make sure they have long-term potential, not just a short-lived trend.

6. Avoid restricted and oversaturated categories

Amazon has strict rules for certain categories like supplements, electronics, and beauty products. Additionally, categories with too many sellers make it hard to stand out. Focus on niche markets where competition is lower.

7. Test before you invest big

Before committing to bulk orders, test a small batch to gauge demand. This prevents overstocking and allows you to refine your strategy based on real sales data.

How to Succeed in Amazon FBA Australia in 2025

1. Work with an Amazon FBA marketing agency

Competition on Amazon Australia is tougher than ever. A professional Amazon FBA marketing agency can help optimize your listings, run targeted ad campaigns, and improve your visibility. Investing in expert marketing services can make a big difference in your sales and brand recognition.

2. Perform an Amazon FBA seller account audit

Many sellers struggle with hidden issues in their accounts, such as pricing errors, poor product descriptions, or policy violations. Conducting an Amazon FBA seller account audit can help identify problem areas and improve your store’s overall performance. Regular audits can prevent account suspensions and enhance your sales potential.

3. Optimize your product listings

Your product title, bullet points, and description should be clear, keyword-rich, and informative. High-quality images and videos can also boost conversions. A well-optimized listing increases visibility and helps you rank higher in search results.

4. Use Amazon PPC advertising effectively

Running Amazon Pay-Per-Click (PPC) ads can drive traffic to your listings and boost sales. However, blindly spending on ads can eat into your profits. Analyze your ad performance, target the right keywords, and adjust bids to maximize return on investment.

5. Monitor inventory and avoid stockouts

Running out of stock can hurt your rankings and lead to lost sales. Use inventory management tools to track stock levels and forecast demand. Keeping an optimized inventory ensures smooth order fulfillment and avoids unnecessary storage fees.

6. Focus on customer service and reviews

Positive reviews build trust and influence purchasing decisions. Respond promptly to customer inquiries, resolve issues quickly, and encourage satisfied customers to leave feedback. A strong reputation leads to better rankings and repeat buyers.

7. Stay updated on Amazon’s policies and trends

Amazon frequently updates its policies, and failure to comply can result in penalties or account suspensions. Stay informed about new rules, algorithm changes, and emerging market trends to keep your business competitive.

Final thoughts

Amazon FBA in Australia is constantly evolving, and staying updated on the latest trends can give you an edge over the competition. By focusing on high-demand products and avoiding oversaturated markets, you can build a profitable business. Additionally, working with experts such as marketing agencies and service providers can help streamline your operations and boost your sales.

If you’re serious about succeeding in 2025, take the time to research your niche, optimize your listings, and provide excellent customer service. The right strategies and partnership with a professional Amazon FBA service provider can help you achieve long-term success on Amazon Australia.