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Amazon hijacking – Actionable tips for defending your products and Brand

Amazon hijacking – Actionable tips for defending your products and Brand

Actionable tips for defending your products and Brand
    Amazon is unarguably the most sought-after and influential online selling platform in today’s times. Its expansive user base and global presence have not only drawn reputable sellers but also those with nefarious intentions. Amidst various concerns brands encounter on Amazon, hijacking emerges as a prominent threat. This involves unauthorised third parties seizing control of product listings, tarnishing brand reputation, and potentially diverting sales for their own gain. In this blog, we’ll delve into the different facets of Amazon hijacking and explore effective countermeasures to shield your brand.

    Various forms of Amazon hijacking

    Various forms of Amazon hijacking

    #1: Listing hijacking

    Your hard work in creating a product and listing it on Amazon can be undermined by unauthorised sellers who manipulate listing details. Titles, descriptions, images, and prices are tweaked, damaging your brand’s image. Such actions could result in the sale of counterfeit or subpar items, eroding customer trust and sales. How can this issue be tackled? Vigilance is the key. Implement efficient product listing optimisation techniques, regularly monitor your listings, swiftly report any unauthorised changes, and stand your ground. It’s akin to safeguarding your virtual store with a protective shield. Stay watchful to shield your brand from these cunning hijackers – your brand’s reputation is undoubtedly worth the effort.

    #2: Piggybacking

    Imagine hosting a party, only for uninvited guests to claim they belong. This parallels piggybacking on Amazon. Unauthorised sellers latch onto legitimate product listings, mirroring your item and offering it under the original name. The catch is that they might sell substandard or counterfeit goods, thereby staining your brand’s integrity. How can this be thwarted? Regularly scrutinise for such interlopers and promptly report them to eliminate their presence. Safeguard your domain, uphold the credibility of your listings, and ensure your brand remains secure and unblemished. Maintain vigilance to keep these imposters at bay.

    #3: Counterfeit product infiltration

    Picture purchasing your favourite snack, only to find it tastes off. This resembles counterfeit product infiltration on Amazon. Crafty sellers produce fake versions of genuine items. The appearance is replicated, but the authenticity is absent. Consumers are tricked into buying imitations. How can this be prevented? Amazon’s Brand Registry proves invaluable. This tool empowers you to safeguard your products and combat fakes. You can utilise our Amazon brand registry service to ensure the safety of your offerings and foster consumer trust in your brand.  

    #4: Brand name hijacking

    Deceptive sellers exploit your brand’s name to deceive buyers. Envision them to exploit your brand to peddle inferior goods or mislead customers. This is far from desirable. Fortunately, a solution exists. Remain vigilant for these pretenders and promptly notify Amazon. Uphold your brand’s integrity and establish a formidable online presence. As customers recognise your legitimacy, trust in your brand deepens. Safeguard your brand’s authenticity at all costs.

    #5: Review manipulation

    Amazon reviews serve as social validation, guiding shoppers’ decisions. Now, imagine someone manipulating reviews to deceive people. This constitutes review manipulation on Amazon. Crafty sellers purchase fake positive reviews for their products and negative ones for yours. This undermines trust. How can this deceit be curtailed? Report suspicious reviews to Amazon and encourage satisfied customers to share authentic feedback. When genuine opinions shine, counterfeit ones fade. Uphold the authenticity of reviews and aid shoppers in discovering true gems.

    #6: Buy Box hijacking

    Imagine a race to seize a coveted prize, only for someone to stealthily claim it first. This mirrors buy box hijacking on Amazon. The buy box represents the prime spot where customers click “Add to Cart.” Rogue sellers may lower prices or sell substandard goods to capture this spot. However, don’t permit them to steal your limelight. Maintain competitive prices and customer satisfaction. Regularly assess the security of your buy box. If compromised, alert Amazon. Safeguard your spot, keep customers content, and lead the Amazon competition.

    #7: Unauthorised fulfillment

    It is like someone masquerading as you to gain entry to an event. Deceptive sellers utilise Amazon’s service to distribute subpar or fake products under your name. They might even sport the Prime badge to deceive consumers. Yet, you can thwart these gatecrashers by using our efficient Amazon FBA consulting services. You can also avail of the transparency program. This equips your products with unique codes to verify their authenticity.

    In the cut throat marketplace, defending your brand from Amazon hijacking requires a perpetual action plan. Employ the following strategies to safeguard your brand’s integrity:

    • Regularly monitor listings and product pages for unauthorised alterations.
    • Engage in Amazon’s Brand Registry program for enhanced brand control.
    • Maintain open communication with Amazon support to promptly address any instances of hijacking.
    • Foster a strong online presence on Amazon and other platforms to discourage potential hijackers.
    • Utilise price monitoring tools to stay competitive and deter unauthorised sellers from undercutting your prices.

    Handling hijacked listings: A practical approach

    Handling hijacked listings: A practical approach

    Dealing with hijacked listings can be intricate, but by taking the right steps, you can regain control and shield your brand. Here’s a straightforward guide to address already hijacked listings:

    • Confirm the hijacking: Ensure the listing has indeed been hijacked. Look for unauthorised alterations in product details.
    • Gather proof: Capture screenshots of unauthorised changes as evidence, aiding your communication with Amazon support.
    • Reach out to Amazon: Contact Amazon Seller Support without delay. Clearly explain the situation and provide gathered evidence.
    • Report the hijacking: Utilise appropriate channels within your seller account to report the hijacking. Amazon takes this issue seriously and conducts investigations.
    • Strengthen your password: Change your Amazon seller account password to prevent further unauthorised access, ensuring it’s strong and unique.
    • Monitor continuously: Even after resolving the hijacking, monitor your listings closely. Hijackers might attempt a return, so remain vigilant.
    • Leverage brand registry: If not done already, consider enrolling in Amazon’s Brand Registry program, which provides additional tools to fend off potential future hijackings.
    • Restore content: If the hijacker alters the content, restore your original content promptly. This maintains your brand image and product accuracy.
    • Explore legal action: In persistent cases of brand harm, legal action might be worth considering. Consult an Amazon seller consultant well-versed in e-commerce and intellectual property law.
    • Customer communication: If suspicions arise that customers received subpar products due to hijacking, consider communicating to clarify the situation and offer support. Remember that Amazon’s Seller Support is available to assist.

    Wrapping up

    Dealing with hijacking on Amazon is undoubtedly a big challenge. It requires patience and ongoing efforts. Brands need to stay watchful, proactive, and creative in their drive to address this concern. By utilising technology, embracing Amazon’s safeguards, and nurturing customer trust, you can skillfully navigate the complex e-commerce terrain while maintaining your hard-earned standing. 

About The Author

Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.