How Australian small Businesses can Benefit from Amazon PPC

TL;DR

• Amazon PPC helps Australian small businesses increase product visibility and drive sales.

• Ads allow you to target the right shoppers based on interests and behaviors, increasing conversion chances.

• You control your budget, making it easy to start small and adjust based on campaign performance.

• Amazon PPC is great for launching new products and competing with larger brands by targeting niche markets.

• Best practices include optimizing product listings, monitoring and adjusting campaigns, leveraging product targeting, and using Fulfillment by Amazon (FBA).

Did you know that 63% of shoppers start their search on Amazon, and 70% are more likely to buy a product with an ad? 

For Australian small businesses, this highlights the power of Amazon PPC (Pay-Per-Click) advertising. It offers a unique opportunity to boost your product’s visibility, drive traffic, and increase sales, especially in a competitive market.

With Amazon PPC, you can easily target the right shoppers and control your budget. Whether you’re looking to launch new products or compete with bigger brands, Amazon PPC helps you achieve your goals faster. Ads allow you to showcase your products to a larger audience, and with continuous testing, you can fine-tune your strategy for even better results.

In this blog, we’ll explore how Australian small businesses can leverage Amazon PPC, the different campaign types available, and best practices to get the most out of your ads. 

Benefits of Amazon PPC for Australian small businesses

Amazon PPC management offers a great way for small businesses in Australia to grow their brand, increase sales, and reach the right customers. Here’s how Amazon PPC can help your business, with simple examples to show its power.

1. More people can see your products

One of the biggest benefits of Amazon PPC is that it helps your products get noticed. Without ads, your products might get lost among the hundreds of thousands of listings. But with PPC, your products can appear at the top of search results, making it more likely that customers will see them.

Practical example: 

If you sell eco-friendly kitchen products, using Amazon PPC will help your product appear when someone searches for “eco-friendly kitchen accessories.” This increases your visibility and chances of a sale.

2. Show ads to the right shoppers

Amazon PPC helps you target your ads specifically to the people who are most likely to buy your product. You can target by keywords, interests, and shopping behavior.

Practical example: 

If you sell vegan skincare products, you can show ads to people who have previously searched for similar products or those interested in sustainability. This ensures that your ads are being shown to the right audience, making it more likely for them to convert into a sale.

3. You control how much you spend

With Amazon PPC, you get to decide how much money you want to spend. You can set a daily budget, and Amazon will stop showing your ads once you’ve hit that budget.

Practical example: 

If you're just starting with a limited budget, you can set a $20 daily budget to test how your ads perform. Over time, you can adjust the budget and focus more on the Amazon product ads that work well.

4. Get sales faster, especially for new products

If you’re launching a new product, Amazon PPC  experts can help you drive traffic and get sales faster. It helps you get your product in front of potential customers right away.

Practical example: 

Let’s say you’re launching a new line of organic teas. By running Amazon PPC ads, your product will appear at the top of search results for relevant keywords like “organic tea” or “loose leaf tea,” which can bring traffic to your listing and drive quick sales.

5. See what's working and improve your ads

Amazon PPC provides detailed performance data, so you can see which ads are bringing in clicks and sales. This helps you improve your campaigns by focusing on the ads that are working well.

Practical example: 

If your ads for “affordable silver rings” are getting more clicks than your ad for “gold rings,” you can focus more on promoting your silver rings and adjust the strategy for your gold rings.

6. Compete with bigger brands

As a small business, it can be hard to compete with the larger, well-known brands on Amazon. However, with Amazon PPC, you can reach niche markets where big brands may not focus, allowing you to stand out.

Practical example: 

If you sell a unique brand of Australian-made pet accessories, your ad can appear at the top of the search results when people search for “Australian pet accessories.” This way, you’re competing on a level playing field with bigger brands, despite having fewer resources.

7. Great for launching a new product

Amazon product launch can be challenging, but PPC makes it easier by getting your product seen by the right customers quickly.

Practical example: 

If you’re introducing a new yoga mat, Amazon PPC will ensure that your product appears in search results for “best yoga mat” or “non-slip mat,” driving immediate interest and helping you gain traction quickly.

8. Help more people discover your brand

With Amazon PPC, you can do more than just sell individual products. You can help more people discover your brand and encourage them to explore your full product range.

Practical example: 

If you're a small business selling organic baby products, your PPC ads can appear for your entire product line, from diapers to lotions. This helps customers find and trust your brand, even if they start by looking for just one item.

9. Run ads when it makes sense for your business

You can also choose when to run your ads, based on what makes the most sense for your business.

Practical example: 

If you sell winter jackets, you should focus on running ads during the colder months, like fall and winter, when people need warm clothes. By adjusting your ad schedule to match when people are most likely to buy, you can spend your budget more wisely and reach customers at the right time.

Setting up an Amazon PPC campaign

Running a successful Amazon PPC campaign involves choosing the right campaign type, doing keyword research, and managing your budget and bids. Here’s how you can set it up:

Step 1: Choose your campaign type

• Sponsored Products: Promote individual products that appear in search results or product pages. Great for driving direct sales.

• Sponsored Brands: Showcase your brand and multiple products at the top of search results. Ideal for building brand awareness.

• Sponsored Display: Target customers based on their browsing behavior. Ads appear on Amazon and external websites. Perfect for remarketing.

Step 2: Conduct keyword research

• Use Amazon’s auto complete or other research tools to find relevant keywords. The auto completion suggests popular search terms that Amazon's algorithm suggests based on what customers are searching for.

• Focus on a mix of broad, phrase, and exact match keywords to reach a larger, targeted audience that improves your Amazon product optimization. 

• Choose keywords that your potential customers are most likely to search for.

Step 3: Set your budget

• Decide how much you want to spend daily on your ads.

• Start with a modest budget, and adjust based on your campaign’s performance.

• Keep track of which campaigns are driving the best results to allocate more budget to them.

Step 4: Choose your bidding strategy

• Automatic Bidding: Let Amazon set the bids for you based on your budget and keywords.

• Manual Bidding: Take control and set your bids for each keyword.

• Start with automatic bidding to gather data, then switch to manual bidding for more control as you refine your strategy.

Best practices for Australian sellers

To get the most out of Amazon PPC, here are some best practices you should follow:

• Optimize product listings: Make sure your product titles, descriptions, and images are clear and include important keywords. Well-optimized listings help your ads perform better and attract more clicks.

• Monitor and adjust campaigns: Regularly check your campaigns to see which ads are working. Adjust your keywords, bids, and targeting to improve your results.

• Leverage product targeting: Use product targeting to show your ads on competitor’s product pages. This helps you reach customers who are already interested in similar products.

• Use Fulfillment by Amazon (FBA): You can select an Amazon FBA consultant to help your ads perform better by offering fast shipping and better customer service, making your products more likely to get noticed.

By following these tips, you can run more effective Amazon PPC campaigns and increase your sales.

Ready to unlock the full power of Amazon PPC?

Amazon PPC is a great way for Australian small businesses to get noticed, make sales, and compete with bigger brands. You can target the right shoppers, control your budget, and adjust your ads to see what works best. Whether you're launching new products or growing your brand, Amazon PPC helps you reach more people quickly.

To make the most of your ads, working with experienced Amazon consultants can help. They can guide you to set up your campaigns, optimize your product listings, and improve your results. With their help, you can get the best return on your investment and grow your business faster. 

Ready to start? A smart approach to Amazon PPC will help your business stand out and succeed.