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How to Rank Higher on Amazon Australia A Complete Guide

How to Rank Higher on Amazon Australia A Complete Guide

How to rank higher on Amazon Australia

TL;DR

  • Optimize titles with Australian spelling and local search terms to improve visibility.
  • Use backend search terms wisely, including synonyms and AU-specific keywords.
  • High-quality images and A+ Content boost engagement and increase conversions.
  • Competitive pricing and discounts drive sales momentum, improving organic ranking.
  • PPC campaigns targeted at high-intent keywords can accelerate ranking growth.
  • External traffic from ads and influencers signals demand and enhances rankings.

 

Getting your products to rank on Amazon Australia isn’t as straightforward as in the US or UK. With lower traffic, fewer competitors, and different shopper behaviors, ranking strategies need a local approach. Unlike crowded global marketplaces, Amazon Australia rewards relevance, conversions, and well-optimized listings more than just ad spend. So, how do you climb the ranks and get your products in front of the right customers? Whether you’re struggling with low impressions or want to push your best-sellers higher, this guide breaks down exactly what it takes to rank on Amazon Australia—without wasting money on guesswork.

 

Quick guide

 

#1: Optimize your title with localized keywords

Your product title is the first thing Amazon’s algorithm scans to determine if your product is relevant to a shopper’s search. In Amazon Australia, blindly copying keyword strategies from the US or UK can hurt your rankings because Aussies use different terms and spellings for everyday products.

 

Optimize your title with localized keywords

 

For example, if you’re selling a planner, Australians might search for a “diary” instead. Similarly, words like “colour” (not “color”), “organiser” (not “organizer”), and “favourite” (not “favorite”) align with local spelling preferences. Missing these small details can limit your visibility in Amazon AU’s search results.

 

>How to optimize your title for Australian shoppers:

  • Use Amazon AU’s autocomplete feature—start typing your product type and note the suggested terms.
  • Check top competitors—see what words they use in their titles.
  • Avoid keyword stuffing—make your title readable while naturally including local terms.
  • Prioritize high-intent keywords first—words that match how Aussies search.

 

#2: Use backend search terms wisely

Your backend search terms are Amazon’s hidden ranking booster—they help your product appear in more searches without cluttering your title or bullet points. Many sellers waste this space by repeating keywords or using generic terms that don’t improve visibility.

 

Use backend search terms wisely

 

For Amazon Australia, your backend search terms should be optimized for local search behavior. This means including AU spelling variations, synonyms Australians use, and alternative product names that shoppers might type in. Unlike in the US, where broad search volume is high, Amazon AU requires more precise targeting to get the best ranking impact.

 

How to optimize backend search terms like an Amazon SEO expert:

  • Use local spelling and terms (e.g., “nappies” instead of “diapers,” “petrol can” instead of “gas can”).
  • Add common misspellings Aussies might type (e.g., “tavel mug” for “travel mug”).
  • Include long-tail variations (e.g., “stainless steel reusable water bottle” instead of just “water bottle”).
  • Avoid repetition—Amazon automatically includes plural forms and slight variations.
  • Skip brand names and competitor names—they won’t help rank and may violate policies.

 

#3: Improve your main image and secondary images

Your product images are the first thing shoppers notice when scrolling through Amazon search results. If your main image isn’t clear, professional, and visually appealing, you’ll lose clicks—even if your product ranks well. On Amazon Australia, where competition is lower than in the US, having high-quality images can be a huge advantage in boosting conversions and ranking.

 

Amazon requires that the main image has a white background with no logos, watermarks, or text. But beyond that, you need to make sure it’s bright, high-resolution, and clearly shows the product’s key features. Since many Australian shoppers buy based on visuals, your secondary images should tell a story—highlighting size, features, and real-life usage.

 

How to optimize your images for better ranking:

  • Use high-resolution images (at least 2000×2000 pixels) for zoom functionality.
  • Show the product from multiple angles so shoppers can see details.
  • Include lifestyle images to show how the product is used in real life.
  • Use Amazon infographic images to highlight features like material, dimensions, and benefits.
  • Follow Amazon Australia’s image guidelines to avoid listing suppression.

 

#4: Focus on competitive pricing and discounts

Pricing is one of the biggest ranking factors on Amazon Australia. Unlike the US, where brand power can justify higher prices, Aussie shoppers are more price-conscious and tend to compare listings before purchasing. If your product is overpriced compared to competitors, your conversion rate will drop, which can push your ranking down.

 

Amazon Australia

Amazon’s algorithm favors listings with strong sales momentum, and one of the fastest ways to gain traction is by offering competitive pricing and smart discounts. Since the Australian marketplace has fewer sellers, even small price adjustments can help you outrank competitors.

 

How to use pricing and discounts to rank higher:

  • Regularly monitor competitor pricing and adjust strategically.
  • Use limited-time deals like “Buy 2, Get 10% Off” to increase order volume.
  • Apply coupons or strike-through pricing to attract more clicks.
  • Test slightly lower pricing during product launches to drive early sales.
  • Offer bulk discounts if your product is consumable or frequently repurchased.

 

#5: Get more verified reviews quickly

On Amazon Australia, reviews carry even more weight than in larger marketplaces. Since fewer shoppers leave feedback, a handful of verified reviews can make a massive difference in both rankings and conversions. But waiting for organic reviews to trickle in can be painfully slow—so how do you speed up the process without violating Amazon’s policies?

 

Get more verified reviews quickly

 

One key mistake many sellers make is assuming reviews will come naturally. Even if your product is great, most buyers won’t leave feedback unless prompted or highly satisfied. This is why experienced Amazon business experts focus on smart, compliant strategies to build trust and improve rankings faster.

 

How to get verified reviews without breaking the rules:

  • Leverage Amazon Vine (if eligible) to collect early reviews from trusted testers.
  • Follow up with buyers through automated messages (without asking for positive reviews).
  • Use product inserts wisely—a simple thank-you note can encourage organic feedback.
  • Optimize customer experience (fast shipping, great packaging, and clear instructions lead to better reviews).
  • Solve issues before they turn into bad reviews by responding quickly to customer concerns.

 

#6: Maximize conversions with A+ Content

A+ Content isn’t just about making your listing look good—it’s a powerful ranking tool that helps increase conversions, which directly impacts your position in Amazon Australia’s search results. When used correctly, A+ Content answers buyer questions, builds trust, and reduces return rates, all of which Amazon’s algorithm rewards.

 

Maximize conversions with A+ Content

 

Many sellers treat A+ Content as just an aesthetic upgrade, but Amazon A+ Content design can drive more sales by guiding shoppers through key product benefits. The right mix of visuals, storytelling, and comparison charts can help you stand out in a smaller but competitive market.

 

How to design high-converting A+ Content:

  • Use high-quality lifestyle images to show your product in real use.
  • Break down key features with icons and infographics—shoppers scan, not read.
  • Add a comparison chart to position your product against competitors or your variations.
  • Write clear, benefit-driven descriptions instead of generic marketing fluff.
  • Ensure mobile-friendly formatting—most Aussie shoppers browse on their phones.

 

#7: Use strategic PPC campaigns to boost organic ranking

Amazon PPC isn’t just about getting immediate sales—it plays a critical role in improving organic rankings. In Amazon Australia, where search volume is lower than in the US, a well-structured PPC strategy can push your product up in search results faster, giving you a long-term advantage.

 

Many sellers make the mistake of turning off PPC too early or bidding on the wrong keywords, which leads to wasted ad spend without any ranking boost. Amazon’s algorithm prioritizes products with strong sales velocity, so ads that drive conversions also improve organic placement over time.

 

How to run PPC campaigns that boost organic ranking:

  • Target high-intent keywords that match what Australian shoppers search for.
  • Use exact and phrase match campaigns first to capture relevant traffic.
  • Increase bids on top-performing keywords to maintain momentum.
  • Monitor and adjust based on conversion rates, not just clicks.
  • Run product targeting ads to steal traffic from competitor listings.

 

#8: Leverage external traffic for additional ranking signals

Amazon Australia has a lower search volume than the US, meaning relying only on internal traffic can limit your ranking potential. One of the most effective yet underused ranking strategies is driving external traffic to your Amazon listing. When done right, this not only increases sales but also signals to Amazon’s algorithm that your product is in demand, helping boost organic rankings.

 

Amazon rewards listings that bring in external traffic, especially when it converts well. However, not all traffic sources are equal—random clicks from the wrong audience can hurt your conversion rate. The key is targeted traffic from high-converting sources that lead to actual sales.

 

How to use external traffic to boost Amazon rankings:

  • Run Facebook & Instagram ads targeting Australian shoppers looking for your product.
  • Partner with local influencers to promote your product with affiliate links.
  • Leverage Google Ads to target search terms not covered in Amazon PPC.
  • Use email marketing and social media campaigns to send traffic to your listing.
  • List on eBay AU or Shopify and link to Amazon to funnel customers.

 

#9: Optimize for mobile shoppers

Amazon Australia has lower search volume than the US, meaning relying only on internal traffic can limit your ranking potential. One of the most effective yet underused ranking strategies is driving external traffic to your Amazon listing. When done right, this not only increases sales but also signals to Amazon’s algorithm that your product is in demand, helping boost organic rankings.

 

Amazon rewards listings that bring in external traffic, especially when it converts well. However, not all traffic sources are equal—random clicks from the wrong audience can hurt your conversion rate. The key is targeted traffic from high-converting sources that lead to actual sales.

 

How to use external traffic to boost Amazon rankings:

  • Run Facebook & Instagram ads targeting Australian shoppers looking for your product.
  • Partner with local influencers to promote your product with affiliate links.
  • Leverage Google Ads to target search terms not covered in Amazon PPC.
  • Use email marketing and social media campaigns to send traffic to your listing.
  • List on eBay AU or Shopify and link to Amazon to funnel customers.

 

#10: Work with Amazon consultants

 

Succeeding on Amazon Australia requires more than just listing a product and running ads. With fewer sellers but also lower traffic, every part of your strategy—from PPC management to keyword optimization and inventory planning—needs to be tailored for the Australian market. This is where working with Amazon consultants can give you a major advantage.

 

Unlike generic strategies used in larger marketplaces like the US, an Amazon consultant understands the unique challenges and opportunities within Australia. Whether you’re struggling with ranking, pricing, conversions, or logistics, expert guidance can help you avoid costly mistakes and scale faster.

 

Why working with Amazon experts can improve your rankings:

  • Market-specific strategies—tailored for Amazon Australia’s lower traffic and competition.
  • Optimized PPC campaigns—avoiding overspending while increasing visibility.
  • Listing optimization expertise—using localized keywords and the right content structure.
  • Inventory and pricing insights—helping you balance demand without losing rankings.
  • Ongoing data analysis—tracking ranking shifts and adjusting strategy accordingly.
About The Author

Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.