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Amazon Advertising Trends in Australia: What Sellers Need to Know
Amazon Advertising Trends in Australia: What Sellers Need to Know
Amazon Advertising Trends in Australia: What Sellers Need to Know
TL;DR
AI-powered bidding and automation help optimize ads, saving time and improving performance.
Increasing CPC means more strategic budget management is needed to target the right keywords.
Video ads are becoming more popular and engaging, driving higher conversion rates.
Amazon’s Demand-Side Platform (DSP) allows you to target shoppers on and off Amazon, improving brand visibility.
Sponsored Display Ads let you retarget potential customers who’ve shown interest in your products.
Precise keyword targeting is essential for better ad performance, focusing on long-tail keywords.
Using external traffic sources from platforms like social media can increase visibility and sales on Amazon.
Amazon advertising in Australia is growing fast, and staying up-to-date with the latest trends is key to success. In 2025, Amazon’s ad revenue in Australia jumped by 58%, showing just how much the platform is evolving.
Some important trends include AI-powered bidding and automation, which help make ads more effective. At the same time, cost-per-click (CPC) is rising, so managing your ad spend is more important than ever. Video ads are becoming more popular, offering an engaging way to grab shoppers' attention.
Amazon’s Demand-Side Platform (DSP) is also growing, giving you better tools for targeting the right audience. Sponsored Display ads are improving, and precise keyword targeting is becoming more crucial. Using external traffic sources to bring in more customers is gaining traction as well. Plus, AI is making ad creation easier and more personalized.
In this blog, we’ll explore these trends and show you how they can help improve your advertising strategy on Amazon Australia.
Amazon advertising trends that every Amazon seller needs to know
#1 AI-powered bidding and automation
One of the most exciting trends in Amazon advertising is the rise of AI-powered bidding and automation. With AI playing a bigger role, it’s helping sellers improve their ad campaigns and make them more efficient.
What does AI-powered bidding do?
AI-powered bidding uses smart algorithms to automatically adjust your bids based on data such as past ad performance, competitor activity, and shopper behavior. For example, Amazon’s dynamic bidding automatically raises or lowers your bids to help you meet your goals for Cost-per-Click (CPC) or Return on Ad Spend (ROAS).
The benefit of using AI is that it helps sellers make smarter, data-driven decisions without needing to adjust bids manually every day.
Why is this important for sellers?
AI saves sellers a lot of time while improving ad performance. By automatically adjusting bids, sellers can focus on other parts of their business, knowing their ad campaigns are being optimized in real-time.
Additionally, AI helps Amazon’s algorithms learn from patterns and trends, ensuring your ads target the right customers. This leads to better results with less wasted ad spend.
#2 Increase cost-per-click (CPC)
As the number of sellers on Amazon continues to rise, cost-per-click (CPC) is also increasing. The competition for ad space is fierce, especially in high-demand categories like electronics, home goods, and beauty products.
What is CPC?
CPC refers to the amount you pay each time a shopper clicks on your ad. Amazon’s advertising platform uses a bidding system, meaning that sellers bid on keywords, and the highest bidder gets their product featured. As the number of sellers bidding on the same keywords increases, the cost to run ads also rises.
Why is this important for sellers?
Increasing CPC means that advertisers must be more strategic with their budget allocation. Sellers need to ensure that their bids align with their business goals and that they are targeting high-converting Amazon product keywords. It also makes it more important than ever to manage your bids and optimize your campaigns efficiently to avoid overspending on ads.
#3 Importance of video ads
Video ads have become very popular on Amazon and are expected to keep growing. They offer a more engaging way to show products, which can lead to more sales.
What are video ads?
Amazon offers different types of video ads, including Video in Search, Video in Display, and Sponsored Brands Video. These ads let sellers show their products with video directly in search results or product pages on Amazon. Video ads can also appear on other websites through Amazon's Demand-Side Platform (DSP).
Why are video ads important?
Video ads give a better experience for customers, helping brands connect with potential buyers. Studies show that video ads increase the chance of a purchase and help customers remember the brand more than just static images. Since more people shop on their phones, video content is more engaging and captures attention better.
For sellers looking to stand out in competitive markets like Amazon Australia, video ads are a great way to make a stronger impact.
#4 Growth of Amazon’s Demand-Side Platform (DSP)
Amazon’s Demand-Side Platform (DSP) is a growing trend that you in Australia should know about. DSP allows you to buy display ads across Amazon's own sites (like IMDb and Twitch) and other websites.
What is Amazon DSP?
Amazon DSP is a tool that helps you buy and manage display, video, and audio ads on different websites and apps. Unlike regular Amazon product ads that only appear on Amazon, DSP lets you reach customers both on and off Amazon.
Why is DSP growing?
DSP allows you to target shoppers based on their past browsing and purchase behavior. This gives you a more complete advertising approach, helping you reach customers at different stages of their buying journey, from first learning about the product to making a purchase. As more sellers in Australia want to expand, DSP has become a key tool for boosting brand visibility and building a stronger online presence.
#5 Advancements in Sponsored Display Ads
Sponsored Display Ads have improved, giving you new ways to reach shoppers across the Amazon platform. These ads allow you to target customers who have previously viewed your products or similar items, both on Amazon and on other websites.
What are Sponsored Display Ads?
Sponsored Display Ads let you show ads to customers based on their past browsing and buying behavior. These ads appear on Amazon’s product pages, search results, and even on other websites outside Amazon.
Why is this important for you?
Sponsored Display Ads help you bring back customers who’ve shown interest in your products but haven’t bought yet. These ads remind them to complete their purchase. You can also use this to discover new customers by showing your products to people browsing similar items. This targeted approach increases the chances of a sale, making it a useful tool to get more from your ad spend.
#6 Need for precise keyword targeting
As competition grows on Amazon, keyword targeting is more important than ever. You need to make sure your products are found by the right shoppers at the right time.
Why is keyword targeting important?
Targeting the right keyword research for Amazon products helps ensure your ads are shown to people who are actively searching for products like yours. Amazon’s system uses these keywords to match ads with customer searches. The more specific your keywords, the better your ads will perform. Sellers who use targeted keywords often see higher sales and lower ad costs.
Why is it more important now?
With more competition, broad or general keywords won’t work as well. Sellers need to focus on long-tail keywords, which are more specific and more likely to lead to a sale. Using keyword tools and tracking performance regularly can help you stay competitive and improve your results.
#7 Utilizing external traffic sources
To stay ahead of competitors, many sellers are using external traffic sources to drive more visitors to their Amazon listings.
What are external traffic sources?
External traffic sources include platforms outside of Amazon, like social media (Facebook, Instagram), Google Ads, influencer marketing, and email campaigns.
Why is this important?
Using external traffic helps increase the visibility of your products, especially if your listings are new or in a competitive niche. By bringing in high-quality traffic from outside Amazon, you can boost your sales, which will improve your product’s ranking on Amazon. Over time, this can lead to more visibility and higher sales.
#8 Rise of AI in ad creation and automation
The rise of AI in ad creation and automation is changing how Amazon ads are run. AI tools can handle tasks like adjusting bids, targeting keywords, and even creating ads.
Why is AI important in ad creation?
AI helps automate and improve the entire ad process. It can create ad copy, analyze ad performance, and automatically adjust campaigns without needing manual changes.
How does this benefit you?
AI saves you time, reduces mistakes, and makes your ads more efficient. It also helps lower costs by ensuring ads are shown to the right audience with optimized bids.
Ready to grow your Amazon ads in Australia?
In conclusion, staying on top of Amazon advertising trends in Australia is crucial for success. AI-powered bidding, video ads, DSP, precise keyword targeting, and external traffic sources are just some of the tools you can use to boost visibility and drive sales.
As competition continues to rise, it’s essential to leverage these strategies effectively to maximize your ad spend and improve your product ranking. If you're unsure how to implement these trends into your strategy, our Amazon consulting experts can help.
Let us guide you in optimizing your campaigns for better results and long-term growth!
TL;DR
AI-powered bidding and automation help optimize ads, saving time and improving performance.
Increasing CPC means more strategic budget management is needed to target the right keywords.
Video ads are becoming more popular and engaging, driving higher conversion rates.
Amazon’s Demand-Side Platform (DSP) allows you to target shoppers on and off Amazon, improving brand visibility.
Sponsored Display Ads let you retarget potential customers who’ve shown interest in your products.
Precise keyword targeting is essential for better ad performance, focusing on long-tail keywords.
Using external traffic sources from platforms like social media can increase visibility and sales on Amazon.
Amazon advertising in Australia is growing fast, and staying up-to-date with the latest trends is key to success. In 2025, Amazon’s ad revenue in Australia jumped by 58%, showing just how much the platform is evolving.
Some important trends include AI-powered bidding and automation, which help make ads more effective. At the same time, cost-per-click (CPC) is rising, so managing your ad spend is more important than ever. Video ads are becoming more popular, offering an engaging way to grab shoppers' attention.
Amazon’s Demand-Side Platform (DSP) is also growing, giving you better tools for targeting the right audience. Sponsored Display ads are improving, and precise keyword targeting is becoming more crucial. Using external traffic sources to bring in more customers is gaining traction as well. Plus, AI is making ad creation easier and more personalized.
In this blog, we’ll explore these trends and show you how they can help improve your advertising strategy on Amazon Australia.
Amazon advertising trends that every Amazon seller needs to know
#1 AI-powered bidding and automation
One of the most exciting trends in Amazon advertising is the rise of AI-powered bidding and automation. With AI playing a bigger role, it’s helping sellers improve their ad campaigns and make them more efficient.
What does AI-powered bidding do?
AI-powered bidding uses smart algorithms to automatically adjust your bids based on data such as past ad performance, competitor activity, and shopper behavior. For example, Amazon’s dynamic bidding automatically raises or lowers your bids to help you meet your goals for Cost-per-Click (CPC) or Return on Ad Spend (ROAS).
The benefit of using AI is that it helps sellers make smarter, data-driven decisions without needing to adjust bids manually every day.
Why is this important for sellers?
AI saves sellers a lot of time while improving ad performance. By automatically adjusting bids, sellers can focus on other parts of their business, knowing their ad campaigns are being optimized in real-time.
Additionally, AI helps Amazon’s algorithms learn from patterns and trends, ensuring your ads target the right customers. This leads to better results with less wasted ad spend.
#2 Increase cost-per-click (CPC)
As the number of sellers on Amazon continues to rise, cost-per-click (CPC) is also increasing. The competition for ad space is fierce, especially in high-demand categories like electronics, home goods, and beauty products.
What is CPC?
CPC refers to the amount you pay each time a shopper clicks on your ad. Amazon’s advertising platform uses a bidding system, meaning that sellers bid on keywords, and the highest bidder gets their product featured. As the number of sellers bidding on the same keywords increases, the cost to run ads also rises.
Why is this important for sellers?
Increasing CPC means that advertisers must be more strategic with their budget allocation. Sellers need to ensure that their bids align with their business goals and that they are targeting high-converting Amazon product keywords. It also makes it more important than ever to manage your bids and optimize your campaigns efficiently to avoid overspending on ads.
#3 Importance of video ads
Video ads have become very popular on Amazon and are expected to keep growing. They offer a more engaging way to show products, which can lead to more sales.
What are video ads?
Amazon offers different types of video ads, including Video in Search, Video in Display, and Sponsored Brands Video. These ads let sellers show their products with video directly in search results or product pages on Amazon. Video ads can also appear on other websites through Amazon's Demand-Side Platform (DSP).
Why are video ads important?
Video ads give a better experience for customers, helping brands connect with potential buyers. Studies show that video ads increase the chance of a purchase and help customers remember the brand more than just static images. Since more people shop on their phones, video content is more engaging and captures attention better.
For sellers looking to stand out in competitive markets like Amazon Australia, video ads are a great way to make a stronger impact.
#4 Growth of Amazon’s Demand-Side Platform (DSP)
Amazon’s Demand-Side Platform (DSP) is a growing trend that you in Australia should know about. DSP allows you to buy display ads across Amazon's own sites (like IMDb and Twitch) and other websites.
What is Amazon DSP?
Amazon DSP is a tool that helps you buy and manage display, video, and audio ads on different websites and apps. Unlike regular Amazon product ads that only appear on Amazon, DSP lets you reach customers both on and off Amazon.
Why is DSP growing?
DSP allows you to target shoppers based on their past browsing and purchase behavior. This gives you a more complete advertising approach, helping you reach customers at different stages of their buying journey, from first learning about the product to making a purchase. As more sellers in Australia want to expand, DSP has become a key tool for boosting brand visibility and building a stronger online presence.
#5 Advancements in Sponsored Display Ads
Sponsored Display Ads have improved, giving you new ways to reach shoppers across the Amazon platform. These ads allow you to target customers who have previously viewed your products or similar items, both on Amazon and on other websites.
What are Sponsored Display Ads?
Sponsored Display Ads let you show ads to customers based on their past browsing and buying behavior. These ads appear on Amazon’s product pages, search results, and even on other websites outside Amazon.
Why is this important for you?
Sponsored Display Ads help you bring back customers who’ve shown interest in your products but haven’t bought yet. These ads remind them to complete their purchase. You can also use this to discover new customers by showing your products to people browsing similar items. This targeted approach increases the chances of a sale, making it a useful tool to get more from your ad spend.
#6 Need for precise keyword targeting
As competition grows on Amazon, keyword targeting is more important than ever. You need to make sure your products are found by the right shoppers at the right time.
Why is keyword targeting important?
Targeting the right keyword research for Amazon products helps ensure your ads are shown to people who are actively searching for products like yours. Amazon’s system uses these keywords to match ads with customer searches. The more specific your keywords, the better your ads will perform. Sellers who use targeted keywords often see higher sales and lower ad costs.
Why is it more important now?
With more competition, broad or general keywords won’t work as well. Sellers need to focus on long-tail keywords, which are more specific and more likely to lead to a sale. Using keyword tools and tracking performance regularly can help you stay competitive and improve your results.
#7 Utilizing external traffic sources
To stay ahead of competitors, many sellers are using external traffic sources to drive more visitors to their Amazon listings.
What are external traffic sources?
External traffic sources include platforms outside of Amazon, like social media (Facebook, Instagram), Google Ads, influencer marketing, and email campaigns.
Why is this important?
Using external traffic helps increase the visibility of your products, especially if your listings are new or in a competitive niche. By bringing in high-quality traffic from outside Amazon, you can boost your sales, which will improve your product’s ranking on Amazon. Over time, this can lead to more visibility and higher sales.
#8 Rise of AI in ad creation and automation
The rise of AI in ad creation and automation is changing how Amazon ads are run. AI tools can handle tasks like adjusting bids, targeting keywords, and even creating ads.
Why is AI important in ad creation?
AI helps automate and improve the entire ad process. It can create ad copy, analyze ad performance, and automatically adjust campaigns without needing manual changes.
How does this benefit you?
AI saves you time, reduces mistakes, and makes your ads more efficient. It also helps lower costs by ensuring ads are shown to the right audience with optimized bids.
Ready to grow your Amazon ads in Australia?
In conclusion, staying on top of Amazon advertising trends in Australia is crucial for success. AI-powered bidding, video ads, DSP, precise keyword targeting, and external traffic sources are just some of the tools you can use to boost visibility and drive sales.
As competition continues to rise, it’s essential to leverage these strategies effectively to maximize your ad spend and improve your product ranking. If you're unsure how to implement these trends into your strategy, our Amazon consulting experts can help.
Let us guide you in optimizing your campaigns for better results and long-term growth!
TL;DR
AI-powered bidding and automation help optimize ads, saving time and improving performance.
Increasing CPC means more strategic budget management is needed to target the right keywords.
Video ads are becoming more popular and engaging, driving higher conversion rates.
Amazon’s Demand-Side Platform (DSP) allows you to target shoppers on and off Amazon, improving brand visibility.
Sponsored Display Ads let you retarget potential customers who’ve shown interest in your products.
Precise keyword targeting is essential for better ad performance, focusing on long-tail keywords.
Using external traffic sources from platforms like social media can increase visibility and sales on Amazon.
Amazon advertising in Australia is growing fast, and staying up-to-date with the latest trends is key to success. In 2025, Amazon’s ad revenue in Australia jumped by 58%, showing just how much the platform is evolving.
Some important trends include AI-powered bidding and automation, which help make ads more effective. At the same time, cost-per-click (CPC) is rising, so managing your ad spend is more important than ever. Video ads are becoming more popular, offering an engaging way to grab shoppers' attention.
Amazon’s Demand-Side Platform (DSP) is also growing, giving you better tools for targeting the right audience. Sponsored Display ads are improving, and precise keyword targeting is becoming more crucial. Using external traffic sources to bring in more customers is gaining traction as well. Plus, AI is making ad creation easier and more personalized.
In this blog, we’ll explore these trends and show you how they can help improve your advertising strategy on Amazon Australia.
Amazon advertising trends that every Amazon seller needs to know
#1 AI-powered bidding and automation
One of the most exciting trends in Amazon advertising is the rise of AI-powered bidding and automation. With AI playing a bigger role, it’s helping sellers improve their ad campaigns and make them more efficient.
What does AI-powered bidding do?
AI-powered bidding uses smart algorithms to automatically adjust your bids based on data such as past ad performance, competitor activity, and shopper behavior. For example, Amazon’s dynamic bidding automatically raises or lowers your bids to help you meet your goals for Cost-per-Click (CPC) or Return on Ad Spend (ROAS).
The benefit of using AI is that it helps sellers make smarter, data-driven decisions without needing to adjust bids manually every day.
Why is this important for sellers?
AI saves sellers a lot of time while improving ad performance. By automatically adjusting bids, sellers can focus on other parts of their business, knowing their ad campaigns are being optimized in real-time.
Additionally, AI helps Amazon’s algorithms learn from patterns and trends, ensuring your ads target the right customers. This leads to better results with less wasted ad spend.
#2 Increase cost-per-click (CPC)
As the number of sellers on Amazon continues to rise, cost-per-click (CPC) is also increasing. The competition for ad space is fierce, especially in high-demand categories like electronics, home goods, and beauty products.
What is CPC?
CPC refers to the amount you pay each time a shopper clicks on your ad. Amazon’s advertising platform uses a bidding system, meaning that sellers bid on keywords, and the highest bidder gets their product featured. As the number of sellers bidding on the same keywords increases, the cost to run ads also rises.
Why is this important for sellers?
Increasing CPC means that advertisers must be more strategic with their budget allocation. Sellers need to ensure that their bids align with their business goals and that they are targeting high-converting Amazon product keywords. It also makes it more important than ever to manage your bids and optimize your campaigns efficiently to avoid overspending on ads.
#3 Importance of video ads
Video ads have become very popular on Amazon and are expected to keep growing. They offer a more engaging way to show products, which can lead to more sales.
What are video ads?
Amazon offers different types of video ads, including Video in Search, Video in Display, and Sponsored Brands Video. These ads let sellers show their products with video directly in search results or product pages on Amazon. Video ads can also appear on other websites through Amazon's Demand-Side Platform (DSP).
Why are video ads important?
Video ads give a better experience for customers, helping brands connect with potential buyers. Studies show that video ads increase the chance of a purchase and help customers remember the brand more than just static images. Since more people shop on their phones, video content is more engaging and captures attention better.
For sellers looking to stand out in competitive markets like Amazon Australia, video ads are a great way to make a stronger impact.
#4 Growth of Amazon’s Demand-Side Platform (DSP)
Amazon’s Demand-Side Platform (DSP) is a growing trend that you in Australia should know about. DSP allows you to buy display ads across Amazon's own sites (like IMDb and Twitch) and other websites.
What is Amazon DSP?
Amazon DSP is a tool that helps you buy and manage display, video, and audio ads on different websites and apps. Unlike regular Amazon product ads that only appear on Amazon, DSP lets you reach customers both on and off Amazon.
Why is DSP growing?
DSP allows you to target shoppers based on their past browsing and purchase behavior. This gives you a more complete advertising approach, helping you reach customers at different stages of their buying journey, from first learning about the product to making a purchase. As more sellers in Australia want to expand, DSP has become a key tool for boosting brand visibility and building a stronger online presence.
#5 Advancements in Sponsored Display Ads
Sponsored Display Ads have improved, giving you new ways to reach shoppers across the Amazon platform. These ads allow you to target customers who have previously viewed your products or similar items, both on Amazon and on other websites.
What are Sponsored Display Ads?
Sponsored Display Ads let you show ads to customers based on their past browsing and buying behavior. These ads appear on Amazon’s product pages, search results, and even on other websites outside Amazon.
Why is this important for you?
Sponsored Display Ads help you bring back customers who’ve shown interest in your products but haven’t bought yet. These ads remind them to complete their purchase. You can also use this to discover new customers by showing your products to people browsing similar items. This targeted approach increases the chances of a sale, making it a useful tool to get more from your ad spend.
#6 Need for precise keyword targeting
As competition grows on Amazon, keyword targeting is more important than ever. You need to make sure your products are found by the right shoppers at the right time.
Why is keyword targeting important?
Targeting the right keyword research for Amazon products helps ensure your ads are shown to people who are actively searching for products like yours. Amazon’s system uses these keywords to match ads with customer searches. The more specific your keywords, the better your ads will perform. Sellers who use targeted keywords often see higher sales and lower ad costs.
Why is it more important now?
With more competition, broad or general keywords won’t work as well. Sellers need to focus on long-tail keywords, which are more specific and more likely to lead to a sale. Using keyword tools and tracking performance regularly can help you stay competitive and improve your results.
#7 Utilizing external traffic sources
To stay ahead of competitors, many sellers are using external traffic sources to drive more visitors to their Amazon listings.
What are external traffic sources?
External traffic sources include platforms outside of Amazon, like social media (Facebook, Instagram), Google Ads, influencer marketing, and email campaigns.
Why is this important?
Using external traffic helps increase the visibility of your products, especially if your listings are new or in a competitive niche. By bringing in high-quality traffic from outside Amazon, you can boost your sales, which will improve your product’s ranking on Amazon. Over time, this can lead to more visibility and higher sales.
#8 Rise of AI in ad creation and automation
The rise of AI in ad creation and automation is changing how Amazon ads are run. AI tools can handle tasks like adjusting bids, targeting keywords, and even creating ads.
Why is AI important in ad creation?
AI helps automate and improve the entire ad process. It can create ad copy, analyze ad performance, and automatically adjust campaigns without needing manual changes.
How does this benefit you?
AI saves you time, reduces mistakes, and makes your ads more efficient. It also helps lower costs by ensuring ads are shown to the right audience with optimized bids.
Ready to grow your Amazon ads in Australia?
In conclusion, staying on top of Amazon advertising trends in Australia is crucial for success. AI-powered bidding, video ads, DSP, precise keyword targeting, and external traffic sources are just some of the tools you can use to boost visibility and drive sales.
As competition continues to rise, it’s essential to leverage these strategies effectively to maximize your ad spend and improve your product ranking. If you're unsure how to implement these trends into your strategy, our Amazon consulting experts can help.
Let us guide you in optimizing your campaigns for better results and long-term growth!
eStore Factory is a full-service Amazon agency dedicated to building end-to-end strategies for brands of all sizes.
ACCOUNT LAUNCH
OTHERS
© Copyright 2014 - 2025. All Rights Reserved.
eStore Factory is a full-service Amazon agency dedicated to building end-to-end strategies for brands of all sizes.
ACCOUNT LAUNCH
OTHERS
© Copyright 2014 - 2025. All Rights Reserved.
eStore Factory is a full-service Amazon agency dedicated to building end-to-end strategies for brands of all sizes.
ACCOUNT LAUNCH
OTHERS
© Copyright 2014 - 2025. All Rights Reserved.