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Amazon Choice Badge: Everything You Need To Know

Amazon Choice Badge: Everything You Need To Know

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The Amazon Choice Badge is a tag given to products on Amazon’s marketplace that are highly rated and well-priced. To be eligible for the Amazon Choice Badge, a product must meet criteria such as high customer ratings, fast shipping, and availability. The Amazon Choice Badge serves as a helpful tool for both customers and sellers, making it easier to navigate the vast selection of products available on the Amazon Australia marketplace.

In this blog, we will explore and find answers to the following questions:

  • What is Amazon Choice Badge? 
  • How do products qualify for Amazon Choice Badge?
  • What are the steps to optimise your products for Amazon Choice Badge?
  • How does the Amazon Choice Badge differ from the Best Seller Badge? 
  • How can you get the Amazon Choice Badge? 
  • How do I know an item is labelled Amazon Choice?
  • What are some key benefits of having an Amazon Choice Badge? 
  • How to find Amazon Choice products?
  • Why does getting Amazon Choice Badge matter? 

What is Amazon Choice Badge?

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The Amazon’s Choice Badge is a designation given by Amazon to select products on its marketplace that are deemed highly rated, well-priced, and readily available. The badge is intended to help customers make informed purchasing decisions by highlighting products that have been vetted by Amazon and are considered to be good choices.

To be eligible for the Amazon’s Choice Badge, a product must meet certain criteria such as:

  • High customer ratings (typically 4 stars or above)
  • Availability, including fast shipping options
  • Reasonable price relative to similar products
  • Positive customer feedback

The criteria for the Amazon’s Choice Badge can change over time, and the badge may not be awarded to every product that meets the criteria. However, having the badge on a product can increase its visibility and sales, as it is a sign of Amazon’s endorsement. It is a useful tool and can be used in conjunction with other product information such as customer reviews, product specifications, and seller reputation to help customers make an informed purchasing decision. 

How do products qualify for Amazon Choice Badge?

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Products on Amazon’s marketplace qualify for the Amazon’s Choice Badge based on a combination of factors that help ensure that they are highly rated, well-priced, and readily available to customers. These factors include:

  • Customer ratings: One of the main criteria for the Amazon’s Choice Badge is a higher than average customer rating, typically 4 stars or above. This indicates that the product is highly rated by customers who have purchased and used it, providing an indicator of its quality and performance.
  • Availability: To be eligible for the Amazon’s Choice Badge, a product must be readily available for purchase, including fast shipping options. This helps to ensure that customers can quickly receive the product after making a purchase.
  • Price: The product’s price should be reasonable relative to similar products in its category. This helps ensure that customers are getting good value for their money.
  • Customer feedback: Positive customer feedback, such as reviews and ratings, can also play a role in determining whether a product qualifies for Amazon’s Choice Badge. This feedback can provide valuable insights into the product’s quality and performance.
  • Relevance: The product must be relevant to customer needs and be in demand.

As mentioned earlier the criteria for the Amazon’s Choice Badge can change over time. Amazon uses a combination of machine learning algorithms and human review to determine which products receive the badge, and the selection criteria may vary by category.

What are the steps to optimise your products for Amazon Choice Badge?

Optimising your product for Amazon’s Choice Badge requires a combination of focus on product quality, customer feedback, product availability, competitive pricing, and utilizing Amazon’s advertising tools. By following the following steps, you can increase your chances of qualifying for Amazon’s Choice Badge and boost the visibility and sales of your product.

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  • Improve product quality: The quality of your product is one of the most important factors in determining whether it qualifies for Amazon’s Choice Badge. Ensure that your product meets all necessary quality standards, and consider making improvements to enhance its performance and appeal to customers. This can include updating product packaging, adding product features, and addressing customer feedback. By offering a high-quality product, you’ll be able to increase customer satisfaction and build a positive reputation.
  • Gather customer ratings and reviews: Encourage customers to leave ratings and reviews for your product after they have purchased it. This will help to boost its average customer rating, which is one of the main criteria for Amazon’s Choice Badge. Positive ratings and reviews can also provide valuable feedback that you can use to make improvements to your product and increase customer satisfaction.
  • Monitor product availability: Ensure that your product is always in stock and readily available for purchase, with fast shipping options. Customers are more likely to purchase products that are available for immediate delivery, so it’s important to monitor product availability and make sure that you can quickly restock your product when necessary.
  • Price competitively: Evaluate the prices of similar products and adjust your pricing accordingly to remain competitive and provide good value for customers. While it’s important to remain profitable, pricing your product too high can make it less attractive to customers and decrease its chances of qualifying for Amazon’s Choice Badge.
  • Utilise Amazon advertising tools: Consider utilising Amazon’s advertising options, such as Amazon PPC advertising to increase visibility for your product and drive sales. This can help demonstrate demand for your product, which may increase its eligibility for the Amazon’s Choice Badge. By leveraging Amazon’s advertising platform, you can reach a wider audience and increase your chances of reaching new customers.

How does the Amazon Choice Badge differ from the Bestseller Badge?

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The Amazon’s Choice Badge and the Bestseller Badge are both badges that are awarded by Amazon to certain products in the marketplace. However, the criteria for each badge are different and reflect different aspects of a product’s popularity and customer appeal.

The Amazon’s Choice Badge is awarded to products that are highly rated, readily available, and provide good value to customers. The badge is intended to help customers quickly find products that are popular and well-regarded and is based on a combination of customer ratings, product availability, and price.

On the other hand, the Bestseller Badge is awarded to products that are currently ranking as one of the top-selling products in a particular category. The Bestseller Badge is based purely on sales performance and is updated on a regular basis to reflect changes in customer demand.

Amazon’s Choice Badge and the Bestseller Badge are two distinct badges that reflect different aspects of a product’s popularity and customer appeal. While the Amazon’s Choice Badge is awarded based on a combination of customer ratings, product availability, and price, the Bestseller Badge is awarded based solely on sales performance.

How can you get the Amazon Choice Badge?

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To get the Amazon’s Choice Badge for your product, you need to follow these steps:

Be an Amazon FBA Seller: To be eligible for the Amazon’s Choice Badge, you must be an Amazon Fulfilment by Amazon (FBA) seller. You need to use Amazon’s fulfilment service to store, package, and ship your products. With assistance from Amazon FBA consulting services agencies like eStore Factory, you’ll be able to take advantage of Amazon’s fast and reliable shipping and customer service, which can help increase customer trust in your product.

Enrich your product listing with highly relevant keywords: To improve your product’s visibility, it’s important to enrich your product listing with highly relevant keywords that accurately describe your product and its features. Effective Amazon SEO optimisation will help customers easily find your product when searching for keywords related to your product on Amazon’s marketplace.

Maximise sales velocity and reviews: To be considered for the Amazon’s Choice Badge, you need to have a high sales velocity and positive customer reviews. This means that your product needs to be in high demand and receive positive feedback from customers. To maximise your sales velocity, you must offer a high-quality product at a competitive price and promote your product effectively.

Be eligible for Prime: To receive the Amazon’s Choice Badge, your product must also be eligible for Amazon Prime, which is Amazon’s subscription-based shipping program. Being eligible for Prime means that your product will be available for fast and free shipping to customers who are Amazon Prime members. This can help increase your product’s visibility and customer trust.

By following these steps, you can improve your chances of receiving the Amazon’s Choice Badge and increase your product’s visibility and sales on Amazon’s marketplace.

How do I know an item is labelled Amazon’s Choice?

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You can easily identify an item that has been labelled Amazon’s Choice by looking for the Amazon’s Choice Badge on the product detail page. The badge is usually displayed near the product title and is usually accompanied by a brief description of why the product has been chosen.

In addition to the badge, you may also see other indicators that the product has been labelled Amazon’s Choice, such as higher placement in search results or a “Top Pick” designation in product categories.

It’s important to keep in mind that the Amazon’s Choice Badge is not a guarantee of product quality or customer satisfaction, but is intended to help customers quickly find popular and well-regarded products on Amazon’s marketplace.

What are some key benefits of having an Amazon’s Choice Badge?

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Having the Amazon’s Choice Badge on your product offers several benefits:

Improved voice search sales: As more customers use voice search to find products on Amazon, having the Amazon’s Choice Badge can help improve your voice search sales. When customers ask their voice-enabled device for a product recommendation, Amazon’s algorithm is more likely to surface products with the Amazon’s Choice Badge, giving you a higher chance of being seen by potential customers.

Better search result rankings: Having the Amazon’s Choice Badge can also improve your product’s search result rankings on Amazon. Amazon’s algorithm favours products with the badge, so your product is more likely to appear near the top of search results for relevant keywords. This can lead to increased visibility and sales for your product.

No need to garner huge sales volumes to be on top: The Amazon’s Choice Badge is not based solely on the number of sales a product has, but rather on a combination of factors such as sales velocity, relevance, customer reviews, and product quality. This means that even if you don’t have the highest number of sales, you can still receive the badge if you meet the other criteria.

Overall, having the Amazon’s Choice Badge can help improve your product’s visibility and sales on Amazon’s marketplace, making it a valuable accomplishment for sellers.

Why does getting Amazon Choice Badge matter?

Amazon Choice Badge matters for several reasons:

  • Increased visibility: Receiving the Amazon’s Choice Badge can increase visibility for your product, as it is prominently displayed on the product detail page and can help attract more customers to your product.
  • Increased sales: By helping customers quickly find popular and well-regarded products, Amazon’s Choice Badge can increase sales for your product and help you reach a wider audience.
  • Improved customer trust: The Amazon’s Choice Badge is based on a combination of customer ratings, product availability, and price, which can help to increase customer trust in your product. Customers are more likely to purchase products that are highly rated and provide good value, and the Amazon’s Choice Badge can help to demonstrate that your product meets these criteria.
  • Increased competitiveness: Receiving the Amazon’s Choice Badge can also increase competitiveness for your product, as it helps to set it apart from other products in the same category and can help you stand out in a crowded marketplace.
  • Improved search ranking: The Amazon’s Choice Badge can also improve your product’s search ranking on Amazon, as products that receive the badge are more likely to be recommended by Amazon’s algorithms and appear higher in search results.

Amazon’s Choice Badge can have a significant impact on your product’s visibility, sales, customer trust, competitiveness, and search ranking on Amazon’s marketplace. By optimising your product to receive the Amazon’s Choice Badge, you can increase its chances of success on Amazon and reach a wider audience.

In conclusion, the Amazon’s Choice Badge is a valuable accomplishment for sellers as it can help improve product visibility and sales on Amazon’s marketplace. Amazon SEO service backed with comprehensive Amazon Seller Management services obtained from an experienced consultant like eStore Factory will go a long way in optimising your business and getting the best response from your customers. By following the guidelines mentioned in this blog, sellers can improve their chances of receiving the badge and increase their chances of success on Amazon.

About The Author

Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.