Amazon PPC Agencies vs. Full-Service Amazon Marketing Agencies: Which One do you Need?

TL;DR

• Amazon PPC agencies focus on ad management, while full-service agencies handle everything from ads to branding and content.

• PPC-only agencies are best for sellers with optimized listings who need help scaling ads and improving ACoS.

• Full-service agencies are ideal for new or growing brands needing end-to-end support, including listings, creative, and strategy.

• PPC agencies are more affordable (starting around AUD $700/month); full-service agencies typically cost AUD $1,500–$6,000+ per month.

• The pros of PPC agencies include focused expertise, lower costs, and fast setup, while the cons are a lack of support with branding or listings.

• The pros of full-service agencies include complete support and brand consistency, while the cons are higher costs and potential service overlap.

• Ask key questions about experience, services, pricing, and reporting before choosing the right agency for your business goals.

Over 60% of product searches now begin on Amazon, not Google. That means if you’re not running smart, strategic ads on Amazon, you’re missing out on your most valuable traffic source. But when it comes to choosing the right support, the options can get confusing fast.

Should you hire a PPC-focused agency or go with a full-service Amazon marketing agency?

Amazon PPC agencies specialize in managing your paid ads like Sponsored Products, Sponsored Brands, and Sponsored Display, while full-service agencies handle everything from ads and listings to creative content, store design, and brand strategy. Each type of agency offers unique benefits depending on your current goals, budget, and stage of business growth.

In this blog, we’ll explain the difference between PPC and full-service agencies, break down their pros and cons, and help you decide which one is the right fit for your Amazon business.

What is an Amazon PPC agency?

An Amazon PPC agency is a team of experts that focuses on managing and optimizing your Amazon advertising campaigns. They handle everything related to Amazon’s Pay-Per-Click (PPC) ads, including Sponsored Products, Sponsored Brands, and Sponsored Display. 

Their goal is to increase your product visibility, improve your return on ad spend (ROAS), and help you grow sales efficiently. A good PPC agency uses data-driven strategies, advanced tools, and ongoing optimization to make sure your campaigns perform well. 

For sellers who don’t have the time or experience to manage ads, a PPC agency can save time and deliver better results. An Amazon PPC agency can help you by improving your ad performance, increasing product visibility, and driving more sales. 

They manage everything from keyword targeting to bid adjustments, ensuring your budget is spent wisely. With expert strategies and regular optimization, they help you get better results with less effort.

What is a full-service Amazon marketing agency?

A full-service Amazon marketing agency is a team that handles every aspect of your Amazon presence—not just advertising. These agencies offer a wide range of services, including PPC campaign management, product listing optimization, keyword research, Amazon A+ Content creation, Storefront design, inventory planning, and even review strategy. Their goal is to help your brand grow on Amazon by improving both paid and organic performance.

Unlike PPC-only agencies that focus solely on ads, a full-service agency looks at the big picture. They help make sure your listings convert, your brand stands out, and your overall strategy aligns with your business goals. This is especially useful for growing or established brands that want to scale faster, enter new markets, or improve their brand image.

Working with a full-service Amazon agency means you get expert support at every stage from product launch to long-term brand building without having to manage everything on your own.

Services offered: PPC vs. full-service Amazon marketing 

When to choose a PPC-focused agency

• You want to improve ad performance and lower ACoS.

• You already have well-optimized product listings.

• You only need help with ads, not creative or brand strategy.

• You're launching new products and need quick visibility.

• You don’t have the time or expertise to manage campaigns yourself.

• You’re focused on scaling sales through paid ads.

• You’re a small to mid-sized seller looking for ad-specific support.

Pros and cons of a PPC only agency

When to choose a full-service agency

• You need help with both ads and product listings.

• You’re launching a new brand or entering a new market.

• You want support with A+ Content, Storefronts, and branding.

• You’re looking for a complete, long-term growth strategy.

• You don’t have an in-house team to manage different tasks.

• You want one agency to handle everything from PPC to creative.

• Your business is scaling quickly and needs expert guidance across all areas.

• You’re aiming to build a strong, recognizable brand on Amazon.

Pros and cons of a full-service agency

How much do Amazon agency services cost?

Amazon agency services in Australia vary by scope and experience. PPC-only agencies typically charge a flat monthly fee or a percentage of ad spend, starting around AUD $700/month. Full-service agencies offering end-to-end support may cost between AUD $1,500 to $6,000+ per month, depending on your goals and business size.

What to choose for your business? 

Choosing between a PPC-only agency and a full-service Amazon marketing agency depends on your business needs, goals, and resources. If you have well-optimized listings and only need help managing ads, a PPC-focused agency is cost-effective and ideal for improving performance and scaling ad spend. 

However, if you’re launching a new brand, need creative support, or want a complete growth strategy including content, SEO, and Storefront design, a full-service agency is the better fit. Consider your current stage, budget, and internal capabilities.  A full-service Amazon advertising agency helps align with your vision and accelerates growth, reducing trial and error.

Key questions to ask before choosing

• Do you specialize in Amazon Australia?

• What types of brands or categories have you worked with?

• Can you share case studies or success stories?

• How do you manage Sponsored Products, Brands, and Display campaigns?

• How often will I receive performance reports?

• What key metrics do you track and optimize for?

• What is your pricing model, and are there any hidden fees?

• Will I have a dedicated account manager?

• Do you offer additional services like A+ Content, Storefront design, or listing optimization?

• How do you handle communication and support?

PPC or full-service—what’s right for your brand?

Choosing between a PPC-only agency and a full-service Amazon marketing agency depends on where your business is today and where you want it to go. If you have optimized listings, clear branding, and just need help managing ads, a PPC agency can offer cost-effective, focused support to improve your ACoS and grow sales. 

But if you're looking to build or scale your brand, launch new products, or improve your entire presence on Amazon, a full-service agency will give you the end-to-end support you need. There’s no one-size-fits-all answer. The right choice comes down to your goals, resources, and stage of growth. Both types of agencies offer value, but only if they align with your current needs and long-term vision.

If you are still unsure, our  Amazon experts can help you evaluate your options and choose the best path forward. Whether you need strategic ad management, full-service support, or a custom solution, we’ll guide you with proven experience, transparent reporting, and results-focused strategies.