Is hiring an Amazon PPC agency in Australia worth it?

TL;DR

• Amazon PPC helps Australian sellers increase visibility, drive traffic, and boost sales by targeting the right audience.

• Hiring an agency can save time, improve ad performance, and ensure better results with expert keyword research and bid management.

• Cost for hiring an agency ranges from $1,000 to $10,000+ per month, depending on your business size and service needs.

• Local market knowledge is important, as agencies with experience in Australia can target the right customers effectively.

• Choose an agency based on their experience, services offered, and pricing that fits your budget. Regular reporting and communication are key to success.

• If you’re struggling with PPC, hiring an agency can help you grow faster, manage ads efficiently, and get a better return on ad spend (ROAS).

Did you know that Amazon’s sales in Australia have increased by over 40% in recent years?

With more businesses selling on Amazon, the competition is tough. This is where Amazon PPC (Pay-Per-Click) can help. PPC ads help you get noticed, drive traffic to your products, and boost sales by targeting the right customers. However, managing PPC campaigns on your own can be challenging, especially for small businesses. 

In this blog, we’ll look at why hiring an Amazon PPC agency in Australia can be a smart choice. From local expertise to better ad performance, we’ll explain how agencies can help you make the most of your advertising budget. We’ll also cover when it’s the right time to hire a PPC agency, how much it costs, and how to choose the best one for your business. 

What is Amazon PPC and why does it matter for Australian sellers?

Amazon PPC (Pay-Per-Click) is an advertising tool that lets you promote your products on Amazon. You choose relevant keywords, and when a customer searches for those words, your ad appears. You only pay when someone clicks on the ad. This helps drive more traffic to your product listings.

For Australian sellers, Amazon PPC management is crucial because the market is becoming more competitive. As more businesses join Amazon Australia, it gets harder to stand out. PPC gives you a chance to quickly get your products in front of the right customers.

With Amazon PPC, you can control your budget and target specific keywords or regions. This allows you to reach more potential buyers and increase sales. In a growing market like Amazon Australia, using PPC helps you compete with bigger brands and grow your business more effectively.

What does an Amazon PPC agency in Australia do?

An Amazon PPC agency in Australia specializes in managing pay-per-click advertising campaigns on the Amazon platform to help businesses increase their visibility, drive traffic, and boost sales. These agencies are experts in setting up and optimizing Amazon PPC ads, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.

They start by conducting thorough keyword research to find the best terms to target, ensuring ads reach the right audience. The Amazon PPC agency then sets up the campaigns, carefully choosing the right targeting options and setting bids to maximize your budget.

PPC agencies also monitor your campaigns closely, adjusting bids and strategies based on performance data. They optimize ads regularly, test different ad creatives, and ensure campaigns are running smoothly to improve your Return on Ad Spend (ROAS). With their expertise, they help businesses grow faster on Amazon, saving time and improving the effectiveness of your ad campaigns.

Key benefits of hiring an Amazon PPC agency in Australia

• Expertise and experience: Agencies have specialized knowledge to run effective PPC campaigns and maximize your return on investment (ROI).

• Time-saving: Professionals handle all aspects of PPC management, allowing you to focus on other aspects of your business.

• Optimized campaigns: The agency fine-tunes your campaigns regularly to improve performance and reduce wasted ad spend.

• Better keyword strategy: They conduct in-depth keyword research to ensure your ads reach the right audience.

• Improved sales: By targeting the right customers, PPC agencies help increase traffic and drive more sales for your business.

Challenges of managing Amazon PPC campaigns on your own

#1 Local market expertise and keyword strategy

You need to understand the local market and buyer behavior to choose the right keywords. Without this knowledge, you may waste money on the wrong keywords and miss out on sales.

#2 Optimize campaign structure 

Setting up a good campaign requires balancing bids, ad placements, and targeting. If you don’t have experience, it’s easy to either overspend or miss valuable opportunities.

#3 Consistent performance monitoring

PPC campaigns require constant monitoring and updates. Doing this yourself can take up a lot of time and you may miss opportunities to improve performance.

#4 Improve return on ad spend (ROAS) 

Achieving a good ROAS is hard without the right expertise. An Amazon sales agency can make sure your ad budget is spent wisely, helping you increase sales and get better returns.

When is the right time to work with a PPC agency?

The right time to work with a PPC agency is when you want to grow your ads and get better results without spending too much time on them. If you’re new to Amazon, you might start managing your ads, but as your business grows, it can get harder to keep track of everything.

If you’re having trouble with keyword research, ad performance, or not seeing good results, it’s a sign you might need help. A PPC agency has the experience to improve your ads, save you time, and make sure your budget is being spent wisely. If you’re launching new products or expanding your business and want to focus on other areas, a PPC agency can help you reach your goals faster and more effectively.

How much does it cost to hire an Amazon PPC agency in Australia?

The cost of hiring an Amazon PPC agency in Australia depends on your business size, the services you need, and the agency’s experience. On average, you can expect to pay between $1,000 to $10,000 per month.

• Small Businesses/start-ups: For smaller businesses, costs are usually around $1,000 to $3,000 per month. This typically includes basic PPC management, keyword research, and campaign monitoring.

• Medium to large businesses: If you’re a growing business, expect to pay $3,000 to $6,000 per month. This price includes more advanced services like bid management, market analysis, and regular campaign adjustments.

• High-volume or large brands: Large brands or high-volume sellers may pay $6,000 to $10,000+ per month for full-service PPC management, including detailed competitor analysis, scaling campaigns, and detailed reports.

It’s important to consider your budget and business needs when choosing an agency to make sure you’re getting good value for the services provided.

How to choose the best Amazon PPC agency in Australia

Choosing the best Amazon PPC agency in Australia is important for your business’s success. Here are some simple tips to help you pick the right one:

• Looking for skill and knowledge: Look for an agency with experience in Amazon PPC. They should have worked with businesses similar to yours. Ask for examples or case studies of their past work.

• Services offered: Make sure the agency provides the services you need, like PPC management, Amazon sponsored products, keyword research, and listing optimization. The right agency should cover everything you require to succeed.

• Budget and pricing: Check the agency’s pricing and ensure it fits your budget. Remember, you often get what you pay for, so be ready to invest for better results.

• Communication and reporting: Choose an agency that keeps you updated with regular reports on how your campaigns are performing. This helps you understand the results and track improvements.

• Local market knowledge: Agencies with experience in the Australian market will know how to target local customers effectively, making your ads more successful.

By considering these points, you can find an agency that helps you grow your Amazon sales and fits your needs.

Final words

Amazon PPC is a valuable tool for Australian sellers looking to increase visibility, drive traffic, and boost sales. However, managing PPC campaigns can be tricky, especially without experience in choosing the right keywords, managing bids, and optimizing campaigns. Hiring an Amazon PPC agency can save time, improve your ads, and help you get better results.

If you’re unsure when to hire an agency,  are struggling with ads, want to grow faster, or need expert help, you can hire our experienced Amazon consultants who can also offer personalized advice and strategies to help your business succeed. By working with the right experts, you can grow your business and get the most out of Amazon Australia.