Tips to Launch Products on Amazon Australia: Strategies for Success in a Growing Market

TL;DR

• Launching on Amazon Australia requires a clear plan to avoid low visibility, missed sales, and wasted ad spending.

• Start by identifying your target audience, setting realistic sales goals, and building a smart marketing strategy.

• Use keyword research, compelling listings, and video content to improve discoverability and engagement.

• Promote your launch through Amazon Ads, social media, and influencer partnerships via the Amazon Associates program.

• Encourage early reviews to build trust and social proof—essential for conversions in a new marketplace.

• Tools like Amazon Launchpad can give new sellers added exposure, support, and access to premium content features.

Launching on Amazon Australia is exciting—until your product goes live and no one notices. Many sellers spend time and money launching a product, only to see little traction, low visibility, or no reviews.

 Sound familiar?

The truth is, the Australian market is still growing, which means opportunity—but only if you launch smart. A sloppy or rushed product launch can lead to slow sales, missed impressions, and wasted ad spending.

So how do you give your product the best possible start?

We’ve created a simple, actionable guide to help you plan a smooth, successful launch on Amazon Australia's strategy. From getting clear on your audience to building reviews and using Amazon’s tools, these tips will help you show up in front of the right customers and start selling fast. Whether you’re launching your first product or your fifth, this guide will help you avoid common mistakes and get the results you’re aiming for—without the guesswork.

Why is it important to get your product launch strategy right?

Getting your Amazon AU product launch strategy right is crucial if you want your product to gain visibility and start selling from day one. Without a solid plan, your listing could go unnoticed—no traffic, no reviews, and no momentum. Moreover, in a competitive marketplace like Amazon Australia, that means missed opportunities.

One word that sums it up is momentum. A well-planned launch builds early interest, drives clicks, attracts customers and encourages those first few all-important reviews. This creates a snowball effect—more visibility, more sales, and better rankings.

A strong launch strategy also makes it easier for buyers to find and recommend your product. Whether you're a first-time seller or an experienced brand, a clear plan helps your product stand out and sets the stage for long-term success. In short, don’t just list your product—launch it. 

Tips to launch products on Amazon Australia: Success strategy 

#1 Clarify who you’re trying to reach

Before you launch your product on Amazon Australia, it’s important to clearly understand who you’re trying to reach. You likely developed or sourced your product with certain buyers in mind—but refining that target audience is key to a successful launch.

Ask yourself:

• Who are your ideal customers, and what do they need?

• What problem does your product solve for them?

• What keywords would they type when searching for a solution?

• How often do they buy this type of product, and what triggers their purchase?

• What issues do they face when buying from other sellers?

Using tools like research, customer metrics, and analytics can help you answer these questions and build a launch strategy that connects with the right people fast.

#2 Set realistic sales targets

Setting realistic sales targets is an important step in your Amazon product launch. It helps you plan how much stock to send, how much to spend on ads, and how to manage your cash flow. 

Ask yourself:

• How many units do I want to sell in the first week, month, or quarter?

Clear targets also help you use your marketing budget wisely and avoid running out of inventory too soon or overstocking slow-moving items. To forecast sales, start by setting your initial price. 

Look at what similar products cost, and factor in your expenses such as FBA fees, shipping, and Amazon’s referral fees. Pricing competitively from the start can boost your visibility and help you hit your sales goals faster.

#3 Formulate an effective marketing strategy

To make your product launch successful and effectively sell on Amazon Australia, you need a clear and effective marketing strategy. Simply listing your product isn’t enough—you have to actively promote it.

Start by identifying where your audience spends time online and how you can reach them. Use a mix of Amazon Ads, social media posts, and email marketing to build buzz around your launch. Highlight your product’s benefits and what makes it different.

Drive early traffic to your listing with Sponsored Products and consider running a limited-time discount to boost conversions. The goal is to get eyes on your product, encourage purchases, and start building reviews. An effective launch strategy helps build visibility and trust—two key ingredients for success in a growing marketplace like Amazon Australia.

#4 Optimise your listings with keyword research

Amazon product listing optimization with the right keyword research is one of the most important steps in a successful Amazon launch. If customers can’t find your product, they can’t buy it.  

• Start by identifying the words and phrases your target customers are searching for—think product type, features, and common problems it solves.

• Use tools like Amazon’s auto-suggestions, keyword research tools, or even competitor listings to find high-traffic, relevant keywords. 

• Then, naturally include those terms in your product title, bullet points, and description.

Strong keywords improve your listing’s visibility in search results, helping more potential buyers discover your product. It’s a simple step that can lead to more clicks, more sales, and a stronger launch overall.

#5 Make an Amazon store that converts

Want your Amazon product launch to succeed?

Start by creating a store that converts. Your Amazon Storefront isn’t just a place to show your products—it’s a branding tool that helps shoppers explore your full range, understand your value, and build trust.

A well-designed store makes it easy for customers to browse, compare, and buy. Use clear categories, high-quality images, and simple descriptions to guide them. Highlight your bestsellers, new arrivals, and bundles for better visibility.

Most importantly, keep it clean, fast, and mobile-friendly. During your product launch, your store becomes the central hub for traffic from ads, social media, or influencers. So make it count—it’s your online shelf space, and it should work just as hard as your product listings.

#6 Follow Amazon’s policies and guidelines

Following Amazon’s policies and guidelines is a must when launching a product—especially in a growing marketplace like Amazon Australia. It’s not just about avoiding penalties or listing removal; it’s about building long-term trust with Amazon and your customers.

Make sure your product complies with category requirements, safety standards, and listing rules. For new sellers on Amazon AU, it’s especially important to avoid shortcuts—don’t use fake reviews, misleading claims, or restricted keywords. These tactics might give you a short-term boost but can quickly lead to account suspension.

Instead, focus on creating accurate, honest listings with clear images, detailed descriptions, and relevant keywords. Amazon rewards sellers who play by the rules with better visibility and long-term stability. A compliant launch today sets you up for sustained success tomorrow.

#7 Promote your product launch with advertising

One of the best ways to launch your product on Amazon Australia is through smart advertising. Ads help boost your visibility right from day one, so more buyers see your listing. Start with Sponsored Product ads—they're easy to set up and appear directly in search results. 

Use targeted keywords related to your product, and keep an eye on what gets clicks and sales. You can also test Sponsored Brands if you’re building a brand presence. Set a daily budget, track your results, and tweak your ads as needed. 

Advertising gives your product the early push it needs to gain traffic, sales, and reviews—all of which help your ranking. A well-run ad campaign can turn a quiet launch into a big success.

#8 Engage customers with video marketing

Video marketing is one of the most effective ways to engage customers during your Amazon Australia product launch. Why? Because videos quickly show how your product works, what makes it unique, and why shoppers should care—all in a matter of seconds.

People are more likely to buy when they can see the product in action. A short, clear video can help explain features, build trust, and boost conversions—especially for new listings with no reviews yet. You don’t need a big budget. 

Simple videos shot with good lighting and clear messaging work just fine. Focus on showing benefits, solving problems, and creating a strong first impression. Adding a video to your listing can set you apart and drive more early sales.

#9 Connect with customers on social media

Connecting with customers on social media is a smart way to build awareness before and during your Amazon product launch. Platforms like Instagram, Facebook, and TikTok let you show off your product, share behind-the-scenes content, and engage directly with your target audience.

Start by posting about your launch, sharing product benefits, and offering sneak peeks. Use relevant hashtags and tag your posts with your Amazon product link to drive traffic.

Social media also builds trust. When customers see real people behind the product, they’re more likely to buy. You don’t need a huge following—just focus on creating useful, honest, and consistent content. When used well, social media turns followers into customers and helps you grow a loyal audience from day one.

#10 Reach out to influencers with Amazon Associates

One smart way to boost your product launch on Amazon Australia is by partnering with influencers through the Amazon Associates program. This lets influencers earn a small commission when someone buys your product through their unique affiliate link.

Why does this work? Influencers already have trusted audiences. When they recommend your product, it feels more personal and credible than an ad. Plus, since they benefit from every sale, they’re motivated to share your product with the right audience.

Start by finding influencers who align with your niche—on Instagram, YouTube, or TikTok—and pitch them a simple offer like a free product with an affiliate link. It’s a win-win strategy to build exposure, drive traffic to your listing, and boost early sales.

#11 Generate social proof with reviews

Generating social proof with reviews is one of the most important parts of a successful Amazon product launch. Early reviews build trust and help customers feel confident about buying your product. Many shoppers won’t even consider a product that has no reviews.

Start by asking friends, family, or loyal customers to make honest, verified purchases and leave feedback. Use Amazon’s “Request a Review” button to follow up with buyers in a compliant way. You can also offer great packaging and service to encourage happy customers to leave reviews naturally.

Don’t fake reviews—Amazon’s system is strict. Focus on delivering real value, and the reviews will come. A few positive ratings early on can make a huge difference in how your product performs.

How can Amazon Launchpad help to showcase your product? 

Amazon Launchpad is designed to help new, innovative, and small brands stand out—especially when you’re just starting on Amazon. It offers extra support, tools, and exposure to make your product more visible to shoppers. If you're in the early stages of Amazon product research in Australia, launchpad can also guide you toward best practices and give your product a better shot at success.

With Launchpad, your product can be featured in dedicated Launchpad storefronts, category pages, and special placements that regular sellers don’t get. This means more eyes on your listing and better chances of making sales early on.

You also get access to enhanced brand content tools, like Amazon A+ content, videos, and brand story features, which help your product look more professional and trustworthy. These tools make your listing more engaging and help explain your product’s unique benefits. 

Amazon also offers marketing support, optional PR exposure, and regular guidance on best practices all aimed at helping you grow faster. For startups or sellers launching in the Australian market, Amazon Launchpad can give you the edge you need to break through the competition and connect with the right customers early. If your product is unique or solves a real problem, Launchpad can be a smart way to get noticed.

Ready to launch your next bestseller on Amazon Australia?

Launching a product on Amazon Australia can be exciting—but success doesn’t happen by chance. With the right strategy, you can avoid the common traps of low visibility and slow sales, and instead build strong momentum from day one.

From knowing your audience and using smart advertising to gathering reviews and tapping into tools like Amazon Launchpad, every step matters. The Australian market is growing, which means now’s the perfect time to launch. Just make sure you do it right. Plan, stay compliant, and use every tool at your disposal.

If you’re unsure where to start or want expert guidance, working with an e-commerce consultant can make a huge difference. They can help you create a tailored launch plan, avoid common mistakes, and maximise your results from day one.