Case Studies: How Australian Sellers Boosted Sales with Amazon Ads

TL;DR

• Pasignia used Amazon PPC ads to increase product visibility, attract more customers, and boost sales in a competitive market.

• The brand focused on keywords like “hand casting kit” and ran Sponsored Products and Sponsored brand ads to reach the right audience.

• Sponsored Products helped drive immediate sales, while Sponsored Brands boosted brand awareness and trust.

• Ongoing optimization of ads and keyword targeting helped improve rankings and make better use of their ad budget.

• As a result, Pasignia saw more traffic, higher conversions, and stronger brand recognition.

• This case shows that with the right strategy, Australian sellers can grow their business and stand out on Amazon using PPC ads.

In the competitive world of e-commerce, standing out can be tough, especially for Australian sellers. One company that has successfully overcome this challenge is Pasignia, a brand that offers hand casting kits. By using Amazon’s advertising tools, Pasignia was able to increase its visibility, attract more customers, and boost sales.

In this case study, we’ll take a look at how Pasignia tackled issues like low brand awareness and high competition by focusing on Amazon PPC (Pay-Per-Click) ads. Through Sponsored Products and Sponsored brand ads, Pasignia was able to get its products in front of the right people, increasing exposure and driving sales.

The results speak for themselves with higher monthly revenue and more efficient use of their advertising budget. This case study shows how Amazon ads can help Australian e-commerce brands grow, whether they're just starting or already established. Let’s explore how Pasignia used Amazon ads to boost its sales and brand presence.

About the brand 

Pasignia is a brand that offers a special range of hand casting kits, allowing people to preserve precious memories by creating detailed replicas of their hands. Their product line includes kits for families, couples, and babies, each designed to help customers create lasting keepsakes. 

Whether you want to capture the bond between a couple, a family moment, or the tiny hands of a newborn, Pasignia has a kit for you. Each kit is made from high-quality materials that are easy to use and ensure a lasting, beautiful result. The process is simple enough for anyone to use at home, making it a perfect DIY project for families and couples. The kits provide everything needed to create professional-quality hand casts without the need for professional help.

Pasignia’s website is designed to be easy to navigate, offering clear instructions for using the kits, a smooth shopping experience, and excellent customer service. The brand is known for its commitment to quality products and customer satisfaction, which has helped it become a trusted name in the Australian market.

Pasignia’s growth continues, and it remains a top choice for people looking to capture and preserve meaningful moments with loved ones.

Challenges faced by Pasignia

Despite having great products and a functional online store, Pasignia faced a few key challenges:

• Limited brand awareness: As a new brand, Pasignia struggled to reach a larger audience beyond its existing customers. While loyal buyers were important, attracting new customers and growing its presence was difficult without broad recognition.

• Intense competition: The hand casting kit market is very competitive, with many well-known brands already in the market. Pasignia had to work harder to stand out and convince potential customers to choose their product over others.

• Optimizing advertising efforts: Pasignia needed to make the most of its marketing budget. They had to find the most effective advertising methods that would generate results without wasting money. With many options available, it was important to choose the right platform and strategy to drive sales.

These challenges highlighted the need for a strong advertising strategy to grow the brand and improve its sales.

Pasignia chose our Amazon advertising service to help them grow their sales and reach more customers. They liked our experience with Australian sellers and trusted us to handle their ads. We created a simple, effective PPC plan that brought more traffic, improved sales, and helped their brand grow on Amazon.

What we did

To solve Pasignia’s challenges, we worked with Amazon’s advertising tools to create a targeted strategy. Here’s what we did:

1. Amazon PPC campaigns

To help Pasignia reach more potential buyers, we launched targeted Amazon Pay-Per-Click (PPC) campaigns. The main goal was to get their hand casting kits in front of the right audience—people who were actively searching for similar products. 

We started by researching high-performing, relevant keywords like “hand casting kit,” “DIY couple mold,” and “family hand statue.” These keywords were then used in Sponsored Product and Sponsored Brand campaigns to make sure Pasignia’s listings showed up where it mattered most right on the first page of search results.

This increased their product visibility, brought more traffic to their listings, and helped convert interested shoppers into paying customers.

2. Run Sponsored ads

To boost Pasignia’s visibility and sales, we ran a mix of Sponsored Products and Sponsored Brands ads. Amazon Sponsored Products focused on driving direct sales by placing their hand casting kits in front of shoppers who were already searching for similar items. 

These ads appeared right within search results and on product detail pages, making it easier for potential buyers to discover and purchase the products. At the same time, we used Sponsored Brands ads to build overall brand awareness. These ads featured Pasignia’s logo, a custom headline, and multiple product listings and they showed up at the top of search results, one of the most visible spots on Amazon.

This helped reinforce the brand identity and introduced new customers to the full range of Pasignia’s offerings, not just individual products. Together, these two ad types worked hand-in-hand to attract both immediate sales and long-term brand recognition.

3. Optimization

We didn’t just set up the ads and leave them running. We closely monitored the performance of each campaign looking at which keywords were working, which ones weren’t, and how customers were interacting with the ads. 

By carefully selecting relevant keywords like “hand casting kit,” “family handprint kit,” and “personalized hand molds,” we ensured that Pasignia’s ads appeared when potential customers were actively searching for similar products.

Based on this data, we regularly updated and refined the targeting, adjusted bids, and tested new keyword combinations. We constantly tracked and improved the ad performance, tweaking keywords and targeting to get the best Amazon product ranking and make the most of the advertising budget.

These efforts were aimed at driving more sales, building brand recognition, and reaching a larger audience.

Result for Pasignia

• More visibility: Pasignia’s listings showed up more often in search results, reaching more people and increasing product visibility.

• Increased traffic: Sponsored Products and Sponsored brand ads brought in more relevant traffic, which meant more people visited Pasignia’s Amazon pages.

• Higher sales: With more traffic and better-targeted ads, Pasignia saw a big boost in sales and conversions.

• Stronger brand recognition: pasignia’s brand became more recognized, helping build trust with customers and encouraging repeat purchases.

In short, Pasignia’s use of Amazon PPC optimization helped them grow their brand, increase sales, and compete more effectively in the market.

Lessons for other Australian Amazon sellers

Pasignia’s journey shows how Amazon PPC ads can help grow a business. Here are some simple takeaways for other Australian sellers:

• Use the right keywords: Find and use keywords that your target customers are searching for. This helps your ads show up for the right people.

• Try different ad types: Don’t rely on just one kind of ad. Use a mix of Sponsored Products, Sponsored Brands, and Sponsored Display ads to reach shoppers at different stages—whether they’re just browsing or ready to buy.

• Keep improving your ads: Check how your ads are doing regularly. Look at what’s working and what’s not, and make changes to get better results without wasting money.

• Focus on your customers: Make sure your products are good quality and that customers are happy. Happy customers leave good reviews, come back for more, and help your brand grow even more.

Final thoughts

Pasignia’s success highlights the power of Amazon advertising for Australian sellers looking to grow their businesses. By using a smart mix of Sponsored Products and Sponsored Brands ads, they were able to solve key challenges like low brand awareness and high competition. The ads not only brought in more traffic but also helped Pasignia stand out and build trust with new customers.

Their results higher sales, stronger brand visibility, and a better reputation—show what’s possible when Amazon PPC is done right. It’s not just about spending money on ads, but about targeting the right audience with the right message.

If you're an Australian seller looking to grow, our Amazon experts are here to help. With years of experience in managing Amazon ads, we’ll build a strategy tailored to your goals whether it’s launching a product, scaling your brand, or getting ahead of competitors.