How to Choose the Best Amazon Advertising Agency for your Business

TL;DR

• Amazon advertising agencies help sellers run and optimize PPC campaigns, improve product visibility, and grow brand presence on Amazon.

• A good agency offers more than just ads—they can support keyword research, A+ Content, and Storefront design.

• Working with an agency saves time, improves results, and helps avoid costly mistakes, especially for Australian e-commerce brands.

• To choose the right agency, start by clearly defining your advertising goals (sales, visibility, ACoS, or brand growth).

• Look for agencies with proven Amazon expertise, relevant case studies, and a solid reporting process.

• Make sure they use the right tools (like Helium 10) and offer strong communication and support.

• Choose an agency that understands full-funnel strategy and brand-building, not just running ads.

Running ads on Amazon can feel overwhelming, especially when you’re juggling everything else it takes to grow a business. Maybe your campaigns aren’t performing, or you’re not even sure where to start. That’s where a good Amazon advertising agency can make all the difference. 

With the right team behind you, your products can reach more customers, your ad spend can actually drive results, and you can focus on what you do best for running your business. But choosing the right agency isn’t always easy. Some promise big results but offer little strategy. Others might not understand your niche or goals.

In this blog, we’ll break down what an Amazon marketing agency really does, the benefits of working with one, and how to pick the best fit for your brand. Whether you’re launching your first product or scaling up, this guide will help you make a smart, confident choice.

What is an Amazon marketing agency?

An Amazon marketing agency is a team of experts that helps sellers grow their brand and sales on Amazon. They specialize in creating, managing, and optimizing advertising campaigns across Amazon’s ad types like Sponsored Products, Sponsored Brands, and Sponsored Display. But their role often goes beyond just ads.

A good Amazon agency understands how Amazon’s algorithm works, what drives clicks and conversions, and how to position your products in a highly competitive marketplace. They may also help with listing optimization, keyword research, A+ Content, and Storefront design everything that improves your visibility and performance.

For sellers in Australia and globally, working with an agency means getting expert support without needing to learn everything yourself. Whether you’re launching a new product or trying to scale your brand, an Amazon marketing agency can help you make the most of your ad budget and grow faster with less trial and error.

What does an Amazon marketing agency do?

An Amazon marketing agency helps sellers grow their sales by managing all aspects of advertising and brand presence on Amazon. Their main job is to create and optimize ad campaigns like Sponsored Products, Sponsored Brands, and Sponsored Display to increase visibility, drive traffic, and improve conversions.

But they don’t stop there. A full-service Amazon agency may also help with product listing optimization, keyword research, competitor analysis, A+ Content, Amazon Storefront setup, and even inventory planning tied to ad performance. They monitor campaign data, adjust bids, test new strategies, and make sure your ads are performing at their best.

For Australian e-commerce brands, especially those new to Amazon, these agencies offer expert support in navigating the platform’s tools, trends, and algorithm updates. In short, an Amazon marketing agency acts like your growth partner, helping you get better results, avoid costly mistakes, and focus on scaling your business.

Benefits of working with an Amazon marketing agency

• Saves you time by handling your ads

• Knows how Amazon works and what gets results

• Helps you spend less and earn more from ads

• Gets your products seen by more shoppers

• Finds the best keywords and sets up smart campaigns

• Keeps improving your ads based on data

• Shares reports so you know what’s working

• Uses tools and strategies most sellers don’t have

• Helps you avoid costly mistakes

• Makes it easier to grow your business faster

How to choose the best Amazon advertising agency for your business

Choosing the right Amazon advertising agency can make a huge difference in how well your brand performs on the platform. But with so many agencies out there, it’s important to know what to look for. Here's a step-by-step guide to help you find the best fit for your business.

#1: Define your advertising goals

Before you even start searching for an agency, take a moment to get clear on what you really want. You can ask questions like these:

• Do you need help launching a new product?

• Are you trying to scale existing campaigns and lower your ACoS (Advertising Cost of Sale)?

• Are you more focused on building brand visibility and long-term growth? 

Defining your short and long term goals helps you narrow your search to agencies that specialize in what you need. The best agency for someone launching their first product might not be the best fit for a brand managing 50 SKUs and looking to scale globally.

#2: Look for proven Amazon expertise

Not all Amazon management services understand how Amazon works, and that matters. Amazon's ad system is different from platforms like Google Ads or Facebook Ads. You want an agency that specializes in Amazon PPC and knows how to manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. 

Ask if they’re an Amazon Verified Partner, or if their team holds certifications or formal training in Amazon advertising. Experience with the platform ensures they can make data-driven decisions and quickly adapt to Amazon’s frequent updates.

#3: Check their case studies and client success stories

Past performance says a lot. A credible agency should be able to show examples of brands they've helped, especially those similar to yours. Ask for case studies that show real metrics like sales growth, reduced ACoS, or successful product launches. 

Look for results that align with your goals. Also, consider reading testimonials or third-party reviews. If they’ve worked with businesses in your niche or region (like other Australian sellers), that’s a plus.

#4: Evaluate their strategy and reporting process

It’s not enough to just “run ads.” A good agency should present a clear, tailored strategy based on your product, competition, and goals. Ask how they structure campaigns, how often they optimize, and what success looks like to them.

Also, ask how frequently you’ll receive updates. 

• Will they send weekly reports?

• Monthly breakdowns?

• Can you access real-time dashboards? 

Clear reporting helps you stay in control and understand what’s working and what’s not.

#5: Understand their tools and technology stack

The best agencies don’t just rely on guesswork, they use powerful tools to guide their decisions. Ask what software they use for keyword research, bid management, competitor analysis, and performance tracking.

Tools like Helium 10, Perpetua, Pacvue, or DataDive can make a big difference. Agencies using the right tech can optimize faster, identify trends early, and save you money by automating key processes.

#6: Check their communication and support

Communication can make or break the partnership. Make sure to ask these questions.

• Will you have a dedicated account manager?

• How quickly do they respond to questions or concerns?

• Are there regular check-in calls or updates?

A transparent and responsive agency ensures you’re never left guessing about your ad performance. Choose a team that’s proactive, easy to reach, and invested in your success.

#7: Compare pricing models

Agencies typically charge in one of three ways: a flat monthly fee, a percentage of ad spend, or a combination of both. Make sure you understand exactly what’s included; some might charge extra for strategy, reporting, or creative work. Don’t just go with the cheapest option. Focus on value: which agency is most likely to deliver results that justify their cost?

#8: Ask about full-funnel and brand-building capabilities

Amazon ads are just one piece of the puzzle. If you’re looking to build a lasting brand, choose an agency that can support you beyond PPC. Do they help with Amazon Storefronts, Amazon A+ Content, listing optimization, or brand strategy? These services can improve your conversion rate, brand trust, and long-term growth. An agency that takes a full-funnel approach will help you move shoppers from awareness to purchase and beyond.

Need an agency that actually gets results?

Choosing the right Amazon advertising agency can directly impact your sales, visibility, and overall brand growth on the platform. A good Amazon marketing agency understands how to run effective ad campaigns, optimize listings, and use data to drive results. 

From managing Sponsored Products to full-funnel brand building, the right agency will provide expertise, tools, and support to grow your business. At the eStore factory, our Amazon consultants work closely with you to understand your goals, analyze your current performance, and build a tailored plan to maximize ROI. We bring deep Amazon knowledge, transparent reporting, and ongoing optimization to every campaign.

If you’re ready to grow on Amazon without the guesswork, our team is here to help you make smarter ad decisions and get better results.