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How Private Label Brands in Australia can Dominate Amazon Ads
How Private Label Brands in Australia can Dominate Amazon Ads
How Private Label Brands in Australia can Dominate Amazon Ads
TL;DR
Private label brands in Australia can increase sales and brand awareness using Amazon ads like Sponsored Products, Sponsored Brands, and Sponsored Displays.
Start with strong product listings that have clear titles, good images, and optimized keywords to help convert traffic into sales.
Know your audience and competitors so you can adjust your ads to attract more buyers.
Begin with Sponsored Products to drive sales, then move to Sponsored Brands and create an Amazon Storefront to build your brand.
Keep optimizing your ads by testing different versions, tracking performance, and adjusting your strategy.
Use seasonal trends and retarget potential customers with Sponsored Displays or DSP ads to increase conversions.
The private label market in Australia is growing fast. In 2025, private label sales on Amazon increased by 40%, showing how popular this business model is becoming. But with more competition, it's not enough to just have a great product. You need smart advertising to succeed.
Amazon ads are a powerful way for private label brands to get noticed, boost sales, and build brand recognition. Whether you're starting or growing your brand, using Sponsored Products, Sponsored Brands, and Amazon Storefronts can help you stand out.
In this blog, we'll explain how private-label brands in Australia can use Amazon ads to beat the competition, improve campaigns, and grow their brand.
What is a private label brand?
A private label brand is a product made by one company but sold under another company’s brand. The seller controls the brand name, packaging, and sometimes the product features, but the product is made by a third-party manufacturer.
Private label products are common in many industries like food, beauty, health, and home goods. On Amazon, you’ll often see private label products alongside big, well-known brands. The main difference is that private label products are sold under the seller’s brand, not the manufacturer’s name.
How do private label brands work?
This business model lets sellers create their own brand without the high costs of manufacturing. Private label brands are often priced competitively because they cut out the middleman. With good quality products, strong branding, and smart marketing, private label brands can do well, especially on e-commerce platforms like Amazon. When done right, private label brands can grow fast and make a big impact in the market.
Why Amazon ads are key to private label success in Australia
Amazon ads are essential for the success of private label brands in Australia because they help increase visibility, drive traffic, and boost sales. With more competition on Amazon, it can be hard to stand out. Amazon product ads make it easier for your private label brand to get noticed by the right customers.
Using Sponsored Products, Sponsored Brands, and Sponsored Display ads allows you to target customers based on their shopping habits and interests. This ensures that your ads reach the people who are most likely to buy your product. These ads also help improve organic rankings by bringing more traffic to your product listings.
Amazon Storefronts are another great tool for your private label brand. They allow you to create a custom shopping experience and help build your brand. Amazon ads can direct customers to your storefront, increasing brand awareness and customer loyalty.
In Australia, where online shopping is growing quickly, Amazon ads are a key way for your private label brand to gain recognition, boost sales, and compete with bigger brands. With the right approach, Amazon ads can be a powerful tool for your brand’s success.
How Private label brands in Australia can dominate Amazon ads
#1 Set the foundation with a strong product listing
Your product listing is the first impression potential customers get of your brand, so it’s crucial to make it as strong as possible. This includes having a clear and descriptive product title, high-quality images, and a detailed product description that highlights key features and benefits.
Amazon keyword research for your product and include them in the title, bullets, and backend search terms. A strong product listing ensures that when your ads drive traffic, those visitors will be more likely to convert into customers. Don’t forget about reviews. Positive reviews can build trust and increase your product’s appeal.
#2 Understand your audience and competition
Knowing who your target customers are and what your competitors are doing is essential for success on Amazon. Look at what types of customers are likely to buy your product (age, location, shopping habits, etc.) and tailor your ads to target those demographics. Also, research your competitors’ ads, product offerings, pricing, and reviews to see how you can differentiate your brand. By understanding the competitive landscape, you can adjust your ad strategy and messaging to attract more buyers to your listings.
#3 Start with Sponsored Products campaigns
Sponsored Products are one of the best ways to start advertising on Amazon. These ads appear in search results and on product pages, helping your products get more exposure. Sponsored Products campaigns are straightforward to set up and effective for driving sales.
Begin by targeting a combination of broad, exact, and phrase match keywords to test what works best for your products. As you gather data, refine your keyword list, adjust your bids, and monitor your ACoS (Advertising Cost of Sale) to optimize ad spend. Amazon sponsored ads allow you to target relevant customers and bring in immediate sales, especially when you’re starting.
#4 Scale with Sponsored Brands and Amazon store
Once you’ve had success with Sponsored Products, consider expanding to Sponsored brand ads. These ads showcase your brand logo, a custom headline, and multiple products, which can help build brand recognition.
Sponsored brand ads appear at the top of search results, providing high visibility for your brand. You can also create an Amazon Storefront, a dedicated page that groups all your products in a customizable layout. Your Sponsored brand ads can direct customers to your Storefront, creating a more seamless shopping experience and helping increase sales across your product range.
#5 Optimize continuously
Amazon advertising is a continuous process, not a one-time setup. Monitor your campaigns regularly to track performance and identify areas for improvement. Test different ad copy, product images, and bidding strategies to see what yields the best results.
A/B testing is key here so you can test multiple ad variations and optimize based on which ones convert the best. Keep an eye on important metrics such as CTR (Click-Through Rate) and ACoS. Amazon optimization ensures that your campaigns are as efficient as possible and that you’re not wasting money on underperforming ads.
#6 Leverage seasonality and trends
Timing is everything in e-commerce, and taking advantage of seasonal trends is a great way to boost sales. During peak shopping seasons such as Christmas, Black Friday, or Mother’s Day, shoppers are more likely to make purchases.
Tailor your campaigns to reflect these seasonal opportunities by offering promotions or adjusting your ad copy to highlight the seasonality of your products. Research seasonal trends that are relevant to your products and prepare in advance. Also, consider using trending keywords that will help your ads show up when customers are searching for seasonal items.
#7 Retarget with Sponsored ads
Once your Sponsored Products and Sponsored brand campaigns are driving traffic, it's time to retarget those potential customers. Amazon Display Ads are an excellent way to re-engage shoppers who have viewed your product but didn’t make a purchase.
These ads appear on Amazon’s product detail pages, shopping results, and even on third-party websites through Amazon’s Demand-Side Platform (DSP). DSP enables you to reach customers both on and off Amazon, targeting users who have interacted with your brand or similar products. Retargeting is crucial to increasing conversions and ensuring that you don't miss out on customers who showed interest but didn’t complete the purchase.
#8 Stay updated and test new ad features
Amazon is continuously adding new advertising features and tools, and keeping up with these changes is essential to staying ahead of the competition. For example, Amazon has recently introduced video ads, audio ads, and Amazon Live, which can help create more engaging customer experiences.
Regularly test new features as they are introduced to see how they impact your brand’s performance. Experimenting with new ad types will allow you to reach customers in different ways, keeping your advertising fresh and innovative. Sign up for Amazon’s Beta programs and explore all new opportunities to improve your ad strategy.
Final words
For private label brands in Australia, Amazon ads can make a big difference in boosting visibility and sales. By using Sponsored Products, Sponsored Brands, and Amazon Storefronts, you can grow your brand and reach more customers. Start by creating strong product listings, understanding your target audience, and regularly optimizing your ads. Also, use seasonal trends and retarget shoppers to keep your ads effective.
If you need help with Amazon ads, our Amazon experts are ready to guide you. We’ll help you set up and optimize your ads to make sure your private label brand stands out.
Get in touch today and let’s grow your brand together!
TL;DR
Private label brands in Australia can increase sales and brand awareness using Amazon ads like Sponsored Products, Sponsored Brands, and Sponsored Displays.
Start with strong product listings that have clear titles, good images, and optimized keywords to help convert traffic into sales.
Know your audience and competitors so you can adjust your ads to attract more buyers.
Begin with Sponsored Products to drive sales, then move to Sponsored Brands and create an Amazon Storefront to build your brand.
Keep optimizing your ads by testing different versions, tracking performance, and adjusting your strategy.
Use seasonal trends and retarget potential customers with Sponsored Displays or DSP ads to increase conversions.
The private label market in Australia is growing fast. In 2025, private label sales on Amazon increased by 40%, showing how popular this business model is becoming. But with more competition, it's not enough to just have a great product. You need smart advertising to succeed.
Amazon ads are a powerful way for private label brands to get noticed, boost sales, and build brand recognition. Whether you're starting or growing your brand, using Sponsored Products, Sponsored Brands, and Amazon Storefronts can help you stand out.
In this blog, we'll explain how private-label brands in Australia can use Amazon ads to beat the competition, improve campaigns, and grow their brand.
What is a private label brand?
A private label brand is a product made by one company but sold under another company’s brand. The seller controls the brand name, packaging, and sometimes the product features, but the product is made by a third-party manufacturer.
Private label products are common in many industries like food, beauty, health, and home goods. On Amazon, you’ll often see private label products alongside big, well-known brands. The main difference is that private label products are sold under the seller’s brand, not the manufacturer’s name.
How do private label brands work?
This business model lets sellers create their own brand without the high costs of manufacturing. Private label brands are often priced competitively because they cut out the middleman. With good quality products, strong branding, and smart marketing, private label brands can do well, especially on e-commerce platforms like Amazon. When done right, private label brands can grow fast and make a big impact in the market.
Why Amazon ads are key to private label success in Australia
Amazon ads are essential for the success of private label brands in Australia because they help increase visibility, drive traffic, and boost sales. With more competition on Amazon, it can be hard to stand out. Amazon product ads make it easier for your private label brand to get noticed by the right customers.
Using Sponsored Products, Sponsored Brands, and Sponsored Display ads allows you to target customers based on their shopping habits and interests. This ensures that your ads reach the people who are most likely to buy your product. These ads also help improve organic rankings by bringing more traffic to your product listings.
Amazon Storefronts are another great tool for your private label brand. They allow you to create a custom shopping experience and help build your brand. Amazon ads can direct customers to your storefront, increasing brand awareness and customer loyalty.
In Australia, where online shopping is growing quickly, Amazon ads are a key way for your private label brand to gain recognition, boost sales, and compete with bigger brands. With the right approach, Amazon ads can be a powerful tool for your brand’s success.
How Private label brands in Australia can dominate Amazon ads
#1 Set the foundation with a strong product listing
Your product listing is the first impression potential customers get of your brand, so it’s crucial to make it as strong as possible. This includes having a clear and descriptive product title, high-quality images, and a detailed product description that highlights key features and benefits.
Amazon keyword research for your product and include them in the title, bullets, and backend search terms. A strong product listing ensures that when your ads drive traffic, those visitors will be more likely to convert into customers. Don’t forget about reviews. Positive reviews can build trust and increase your product’s appeal.
#2 Understand your audience and competition
Knowing who your target customers are and what your competitors are doing is essential for success on Amazon. Look at what types of customers are likely to buy your product (age, location, shopping habits, etc.) and tailor your ads to target those demographics. Also, research your competitors’ ads, product offerings, pricing, and reviews to see how you can differentiate your brand. By understanding the competitive landscape, you can adjust your ad strategy and messaging to attract more buyers to your listings.
#3 Start with Sponsored Products campaigns
Sponsored Products are one of the best ways to start advertising on Amazon. These ads appear in search results and on product pages, helping your products get more exposure. Sponsored Products campaigns are straightforward to set up and effective for driving sales.
Begin by targeting a combination of broad, exact, and phrase match keywords to test what works best for your products. As you gather data, refine your keyword list, adjust your bids, and monitor your ACoS (Advertising Cost of Sale) to optimize ad spend. Amazon sponsored ads allow you to target relevant customers and bring in immediate sales, especially when you’re starting.
#4 Scale with Sponsored Brands and Amazon store
Once you’ve had success with Sponsored Products, consider expanding to Sponsored brand ads. These ads showcase your brand logo, a custom headline, and multiple products, which can help build brand recognition.
Sponsored brand ads appear at the top of search results, providing high visibility for your brand. You can also create an Amazon Storefront, a dedicated page that groups all your products in a customizable layout. Your Sponsored brand ads can direct customers to your Storefront, creating a more seamless shopping experience and helping increase sales across your product range.
#5 Optimize continuously
Amazon advertising is a continuous process, not a one-time setup. Monitor your campaigns regularly to track performance and identify areas for improvement. Test different ad copy, product images, and bidding strategies to see what yields the best results.
A/B testing is key here so you can test multiple ad variations and optimize based on which ones convert the best. Keep an eye on important metrics such as CTR (Click-Through Rate) and ACoS. Amazon optimization ensures that your campaigns are as efficient as possible and that you’re not wasting money on underperforming ads.
#6 Leverage seasonality and trends
Timing is everything in e-commerce, and taking advantage of seasonal trends is a great way to boost sales. During peak shopping seasons such as Christmas, Black Friday, or Mother’s Day, shoppers are more likely to make purchases.
Tailor your campaigns to reflect these seasonal opportunities by offering promotions or adjusting your ad copy to highlight the seasonality of your products. Research seasonal trends that are relevant to your products and prepare in advance. Also, consider using trending keywords that will help your ads show up when customers are searching for seasonal items.
#7 Retarget with Sponsored ads
Once your Sponsored Products and Sponsored brand campaigns are driving traffic, it's time to retarget those potential customers. Amazon Display Ads are an excellent way to re-engage shoppers who have viewed your product but didn’t make a purchase.
These ads appear on Amazon’s product detail pages, shopping results, and even on third-party websites through Amazon’s Demand-Side Platform (DSP). DSP enables you to reach customers both on and off Amazon, targeting users who have interacted with your brand or similar products. Retargeting is crucial to increasing conversions and ensuring that you don't miss out on customers who showed interest but didn’t complete the purchase.
#8 Stay updated and test new ad features
Amazon is continuously adding new advertising features and tools, and keeping up with these changes is essential to staying ahead of the competition. For example, Amazon has recently introduced video ads, audio ads, and Amazon Live, which can help create more engaging customer experiences.
Regularly test new features as they are introduced to see how they impact your brand’s performance. Experimenting with new ad types will allow you to reach customers in different ways, keeping your advertising fresh and innovative. Sign up for Amazon’s Beta programs and explore all new opportunities to improve your ad strategy.
Final words
For private label brands in Australia, Amazon ads can make a big difference in boosting visibility and sales. By using Sponsored Products, Sponsored Brands, and Amazon Storefronts, you can grow your brand and reach more customers. Start by creating strong product listings, understanding your target audience, and regularly optimizing your ads. Also, use seasonal trends and retarget shoppers to keep your ads effective.
If you need help with Amazon ads, our Amazon experts are ready to guide you. We’ll help you set up and optimize your ads to make sure your private label brand stands out.
Get in touch today and let’s grow your brand together!
TL;DR
Private label brands in Australia can increase sales and brand awareness using Amazon ads like Sponsored Products, Sponsored Brands, and Sponsored Displays.
Start with strong product listings that have clear titles, good images, and optimized keywords to help convert traffic into sales.
Know your audience and competitors so you can adjust your ads to attract more buyers.
Begin with Sponsored Products to drive sales, then move to Sponsored Brands and create an Amazon Storefront to build your brand.
Keep optimizing your ads by testing different versions, tracking performance, and adjusting your strategy.
Use seasonal trends and retarget potential customers with Sponsored Displays or DSP ads to increase conversions.
The private label market in Australia is growing fast. In 2025, private label sales on Amazon increased by 40%, showing how popular this business model is becoming. But with more competition, it's not enough to just have a great product. You need smart advertising to succeed.
Amazon ads are a powerful way for private label brands to get noticed, boost sales, and build brand recognition. Whether you're starting or growing your brand, using Sponsored Products, Sponsored Brands, and Amazon Storefronts can help you stand out.
In this blog, we'll explain how private-label brands in Australia can use Amazon ads to beat the competition, improve campaigns, and grow their brand.
What is a private label brand?
A private label brand is a product made by one company but sold under another company’s brand. The seller controls the brand name, packaging, and sometimes the product features, but the product is made by a third-party manufacturer.
Private label products are common in many industries like food, beauty, health, and home goods. On Amazon, you’ll often see private label products alongside big, well-known brands. The main difference is that private label products are sold under the seller’s brand, not the manufacturer’s name.
How do private label brands work?
This business model lets sellers create their own brand without the high costs of manufacturing. Private label brands are often priced competitively because they cut out the middleman. With good quality products, strong branding, and smart marketing, private label brands can do well, especially on e-commerce platforms like Amazon. When done right, private label brands can grow fast and make a big impact in the market.
Why Amazon ads are key to private label success in Australia
Amazon ads are essential for the success of private label brands in Australia because they help increase visibility, drive traffic, and boost sales. With more competition on Amazon, it can be hard to stand out. Amazon product ads make it easier for your private label brand to get noticed by the right customers.
Using Sponsored Products, Sponsored Brands, and Sponsored Display ads allows you to target customers based on their shopping habits and interests. This ensures that your ads reach the people who are most likely to buy your product. These ads also help improve organic rankings by bringing more traffic to your product listings.
Amazon Storefronts are another great tool for your private label brand. They allow you to create a custom shopping experience and help build your brand. Amazon ads can direct customers to your storefront, increasing brand awareness and customer loyalty.
In Australia, where online shopping is growing quickly, Amazon ads are a key way for your private label brand to gain recognition, boost sales, and compete with bigger brands. With the right approach, Amazon ads can be a powerful tool for your brand’s success.
How Private label brands in Australia can dominate Amazon ads
#1 Set the foundation with a strong product listing
Your product listing is the first impression potential customers get of your brand, so it’s crucial to make it as strong as possible. This includes having a clear and descriptive product title, high-quality images, and a detailed product description that highlights key features and benefits.
Amazon keyword research for your product and include them in the title, bullets, and backend search terms. A strong product listing ensures that when your ads drive traffic, those visitors will be more likely to convert into customers. Don’t forget about reviews. Positive reviews can build trust and increase your product’s appeal.
#2 Understand your audience and competition
Knowing who your target customers are and what your competitors are doing is essential for success on Amazon. Look at what types of customers are likely to buy your product (age, location, shopping habits, etc.) and tailor your ads to target those demographics. Also, research your competitors’ ads, product offerings, pricing, and reviews to see how you can differentiate your brand. By understanding the competitive landscape, you can adjust your ad strategy and messaging to attract more buyers to your listings.
#3 Start with Sponsored Products campaigns
Sponsored Products are one of the best ways to start advertising on Amazon. These ads appear in search results and on product pages, helping your products get more exposure. Sponsored Products campaigns are straightforward to set up and effective for driving sales.
Begin by targeting a combination of broad, exact, and phrase match keywords to test what works best for your products. As you gather data, refine your keyword list, adjust your bids, and monitor your ACoS (Advertising Cost of Sale) to optimize ad spend. Amazon sponsored ads allow you to target relevant customers and bring in immediate sales, especially when you’re starting.
#4 Scale with Sponsored Brands and Amazon store
Once you’ve had success with Sponsored Products, consider expanding to Sponsored brand ads. These ads showcase your brand logo, a custom headline, and multiple products, which can help build brand recognition.
Sponsored brand ads appear at the top of search results, providing high visibility for your brand. You can also create an Amazon Storefront, a dedicated page that groups all your products in a customizable layout. Your Sponsored brand ads can direct customers to your Storefront, creating a more seamless shopping experience and helping increase sales across your product range.
#5 Optimize continuously
Amazon advertising is a continuous process, not a one-time setup. Monitor your campaigns regularly to track performance and identify areas for improvement. Test different ad copy, product images, and bidding strategies to see what yields the best results.
A/B testing is key here so you can test multiple ad variations and optimize based on which ones convert the best. Keep an eye on important metrics such as CTR (Click-Through Rate) and ACoS. Amazon optimization ensures that your campaigns are as efficient as possible and that you’re not wasting money on underperforming ads.
#6 Leverage seasonality and trends
Timing is everything in e-commerce, and taking advantage of seasonal trends is a great way to boost sales. During peak shopping seasons such as Christmas, Black Friday, or Mother’s Day, shoppers are more likely to make purchases.
Tailor your campaigns to reflect these seasonal opportunities by offering promotions or adjusting your ad copy to highlight the seasonality of your products. Research seasonal trends that are relevant to your products and prepare in advance. Also, consider using trending keywords that will help your ads show up when customers are searching for seasonal items.
#7 Retarget with Sponsored ads
Once your Sponsored Products and Sponsored brand campaigns are driving traffic, it's time to retarget those potential customers. Amazon Display Ads are an excellent way to re-engage shoppers who have viewed your product but didn’t make a purchase.
These ads appear on Amazon’s product detail pages, shopping results, and even on third-party websites through Amazon’s Demand-Side Platform (DSP). DSP enables you to reach customers both on and off Amazon, targeting users who have interacted with your brand or similar products. Retargeting is crucial to increasing conversions and ensuring that you don't miss out on customers who showed interest but didn’t complete the purchase.
#8 Stay updated and test new ad features
Amazon is continuously adding new advertising features and tools, and keeping up with these changes is essential to staying ahead of the competition. For example, Amazon has recently introduced video ads, audio ads, and Amazon Live, which can help create more engaging customer experiences.
Regularly test new features as they are introduced to see how they impact your brand’s performance. Experimenting with new ad types will allow you to reach customers in different ways, keeping your advertising fresh and innovative. Sign up for Amazon’s Beta programs and explore all new opportunities to improve your ad strategy.
Final words
For private label brands in Australia, Amazon ads can make a big difference in boosting visibility and sales. By using Sponsored Products, Sponsored Brands, and Amazon Storefronts, you can grow your brand and reach more customers. Start by creating strong product listings, understanding your target audience, and regularly optimizing your ads. Also, use seasonal trends and retarget shoppers to keep your ads effective.
If you need help with Amazon ads, our Amazon experts are ready to guide you. We’ll help you set up and optimize your ads to make sure your private label brand stands out.
Get in touch today and let’s grow your brand together!
eStore Factory is a full-service Amazon agency dedicated to building end-to-end strategies for brands of all sizes.
ACCOUNT LAUNCH
OTHERS
© Copyright 2014 - 2025. All Rights Reserved.
eStore Factory is a full-service Amazon agency dedicated to building end-to-end strategies for brands of all sizes.
ACCOUNT LAUNCH
OTHERS
© Copyright 2014 - 2025. All Rights Reserved.
eStore Factory is a full-service Amazon agency dedicated to building end-to-end strategies for brands of all sizes.
ACCOUNT LAUNCH
OTHERS
© Copyright 2014 - 2025. All Rights Reserved.