How Shopify & Amazon Sellers in Australia can combine ads for maximum ROI

TL;DR

• Combining ads on Shopify and Amazon helps boost traffic, sales, and brand visibility across both platforms.
• Use Meta, Google, and TikTok ads to drive traffic to your Shopify store.
• Leverage Amazon PPC (Sponsored Products, Brands, and Display) for visibility and rankings on Amazon.
• Retarget shoppers across both platforms to increase conversions using dynamic ads.
• Sync messaging and visuals across all platforms for a cohesive brand experience.
• Track results with tools like Google Analytics, Amazon Reports, and AdEspresso to optimize performance.

Imagine being able to reach your customers on Amazon and Shopify, driving traffic and boosting sales across both platforms. 

Sounds like a dream? It’s possible with the right advertising strategy!

For sellers in Australia, combining ads on Shopify and Amazon is a powerful way to maximize your return on investment (ROI). By using Meta, Google, TikTok, and Amazon PPC, you can effectively target the right audience and increase conversions. The key is knowing when to send traffic to your Shopify store versus Amazon, and using retargeting techniques to keep your brand top-of-mind. 

This blog’ll show you how combining ads on these platforms can elevate your sales, improve your messaging consistency, and track results like a pro. 

Why use Shopify and Amazon ads together?

Combining Shopify and Amazon ads can help you reach more customers, boost sales, and grow your brand. Both platforms have their strengths, and using them together lets you benefit from both simultaneously.

Amazon ads help you tap into a huge audience of shoppers actively searching for products. With Sponsored Products, Sponsored Brands, and Amazon Display ads, you can make your listings more visible and drive more sales on Amazon.

Shopify ads, meanwhile, focus on bringing people to your online store. By running ads on social media or Google, you can attract customers to a website you control. This means you can collect customer emails, offer a more personalized experience, and build a closer relationship with your buyers.

Using both ad platforms together gives you a balanced approach. Amazon ads get your products seen by millions of shoppers, while Shopify ads drive traffic to your store, where you have more control over branding and customer experience. Together, they can help you grow sales, strengthen your brand, and diversify your income.

Differences between advertising on Shopify vs. Amazon

How Shopify & Amazon Sellers in Australia

For sellers in Australia using both Shopify and Amazon, combining advertising efforts across these platforms can significantly boost traffic, sales, and brand visibility. By using ads on Meta (Facebook and Instagram), Google, TikTok, and Amazon PPC optimization, you can create a comprehensive strategy that drives more customers to your store and enhances your presence on both platforms.

Here’s how to make the most of your advertising budget.

1. Use Meta, Google, and TikTok Ads to drive traffic to Shopify

When selling on Shopify, the main goal is to drive traffic to your website. Ads on Meta, Google, and TikTok are effective tools for reaching potential buyers and directing them to your Shopify store.

• Meta Ads (Facebook and Instagram): Meta ads allow you to target users based on detailed information such as age, location, interests, and online behavior. You can create engaging carousel ads, video ads, and story ads to grab attention. With advanced retargeting options, you can also reach users who have visited your website but haven’t completed a purchase yet. This helps increase the chances of turning visitors into customers. 

  

• Google Ads: Google Search Ads let you target keywords that potential customers are searching for. Google Shopping Ads show your products directly in search results, making it easier for customers to find and purchase from you. Additionally, Google Display Ads can be used to increase brand awareness by placing your products on other websites in Google’s network, reaching potential customers at various touchpoints. 

  

• TikTok Ads: TikTok’s engaging short-form video format is perfect for showcasing your products in a fun and creative way. Whether you’re running In-Feed Ads, Branded Hashtag Challenges, or TopView Ads, TikTok’s massive, engaged user base offers a unique way to drive traffic to your Shopify store. This is especially useful for targeting younger, trend-sensitive audiences.

2. Use Amazon PPC to drive sales and improve rankings

If you’re selling on Amazon, using Amazon PPC (Pay-Per-Click) ads can help boost your product’s visibility and drive immediate sales. Amazon product ads allow you to target relevant keywords and product categories, helping you compete with similar products and brands.

• Sponsored Products: These ads appear in search results and on product detail pages, targeting specific keywords and products. Sponsored Products are one of the most straightforward and effective ways to drive traffic to your Amazon listings, especially when you’re just starting or want to push a best-seller. 

  

• Sponsored Brands: These ads highlight your brand name, logo, and multiple products. They appear at the top of Amazon search results and are ideal for building brand awareness and showcasing several products in one ad. Sponsored Brands can also direct shoppers to your Amazon Storefront, which increases brand recognition and trust. 

  

• Sponsored Display: Sponsored Display ads allow you to target potential customers both on and off Amazon. You can retarget users who’ve visited your product listings or similar items, bringing them back to complete a purchase. Additionally, these ads can show up on Amazon product detail pages, in the shopping results, and even on third-party websites. 

  

When to send traffic to Shopify vs. Amazon

Knowing when to direct traffic to your Shopify store versus your Amazon listing depends on your business goals.

• Send traffic to Shopify: Use your Shopify store when you want to build long-term customer relationships, capture data for email marketing, and offer exclusive deals. Your Shopify store design helps you with your branding and customer experience, to build loyalty and repeat customers. It’s also the right platform if you want to showcase your brand and offer a personalized shopping experience.
  
• Send traffic to Amazon: Amazon is ideal for driving quick sales, especially if your product is already popular or has a high search volume. Amazon’s massive customer base and trust factor give you a greater chance of getting conversions quickly. You can use Amazon PPC to boost product visibility, improve organic rankings, and leverage Amazon’s trusted payment system.
  

3. Retarget shoppers across both platforms

Retargeting is a powerful tactic for converting potential customers who have shown interest in your products but haven’t completed a purchase.

• On Meta: Retarget users who interacted with your website or social media content. You can show dynamic ads featuring products they previously viewed or similar items to encourage them to come back and complete their purchase.
• On Google: Google’s Display Network and YouTube Ads allow you to retarget people who’ve visited your Shopify store but left without buying. By showing these users relevant display ads across Google’s network, you can keep your products in front of them and remind them to purchase.
• On Amazon: Sponsored Display Ads on Amazon can retarget users who have interacted with your listings. This helps you stay visible to potential buyers and increases the chances of conversion.

4. Sync messaging and creative across ad channels

Consistency is key to creating a seamless brand experience across all platforms. Ensure your messaging, visuals, and tone are aligned on Shopify, Amazon, and any other platforms you use. Using the same product images, tagline, and call-to-action across ads will build trust with your audience and help improve conversions.

• Visual Consistency: Use the same high-quality images for product ads across both platforms to ensure customers immediately recognize your brand.
• Message Consistency: Maintain a consistent tone and message across all ads, whether it’s for Shopify or Amazon, to create a unified brand experience.

5. Track results and attribution across both platforms

Tracking the performance of your ads on both Amazon and Shopify is critical to understanding where your sales are coming from and optimizing your strategy.

• Google Analytics: Use Google Analytics to track traffic and conversions from your Meta, Google, and TikTok ads to your Shopify store. You can track the entire customer journey, from the initial ad interaction to the final purchase. 

  

• Amazon reports: On Amazon, use ACoS (Advertising Cost of Sale) and ROAS (Return on Ad Spend) to measure the effectiveness of your Amazon PPC campaigns. These metrics will help you understand your ROI and adjust your ad strategy for better performance. 

  

• Multi-Touch Attribution: Implement a multi-touch attribution model to see the role each ad channel plays in the customer journey, whether it’s on Amazon or Shopify. This allows you to allocate your budget more effectively and optimize future campaigns. Here, you can choose Shopify development services that handle your ads on both platforms.

Tools to help manage multi-platform ad campaigns

• Google Analytics: Track website traffic, conversions, and user behavior across different ad platforms.
• Facebook ads manager: Manage and optimize campaigns across Meta platforms (Facebook, Instagram).
• TikTok ads manager: Set up and monitor campaigns on TikTok, track performance, and retarget customers.
• Amazon Advertising Console: Monitor and optimize Amazon PPC campaigns, track sales, and adjust bids.

Tips to avoid running the same ads on both platforms

• Ignoring proper keyword research
• Running ads without optimizing product listings first
• Relying only on broad keywords
• Not tracking or analyzing ad performance regularly
• Using low-quality images in ads
• Not adjusting listings based on customer feedback
• Overspending on PPC without clear goals
• Failing to ask for reviews and build social proof
• Skipping Amazon A+ Content and branding elements
• Not testing different ad types or strategies

Final words 

Combining Shopify and Amazon ads is a smart strategy for Australian sellers to maximize ROI. By using ads on Meta, Google, and TikTok for Shopify and leveraging Amazon PPC for sales and rankings, you can drive traffic and increase conversions across both platforms. 

Retargeting shoppers, syncing your messaging, and tracking performance help ensure consistency and efficiency in your ad campaigns. With the right tools to manage multi-platform ads, you can optimize your strategy for maximum impact. For expert support in managing your campaigns and boosting your sales, contact our Amazon consultants today.