What Documents are Required to Set Up my Amazon Seller Account?

TL;DR

• Amazon AU seller account setup requires clear, matching documents including ID, bank statement, proof of address, and ABN (if applicable).

• Blurry images, PO Box addresses, and mismatched names are common reasons for verification delays.

• Submit high-resolution scans, use a physical address, and ensure all info is consistent across documents.

• Sole traders can register with an ABN, photo ID, and a utility bill or bank statement in their name.

• Non-English documents must include certified translations to avoid rejection.

• If rejected, check Amazon’s feedback, fix the issue, and resubmit or contact Seller Support for help.

Setting up your Amazon seller account is the first big step toward building your e-commerce business, but it won’t go far without the right documents. Amazon Australia has a detailed verification process to ensure every seller on the platform is legitimate, compliant, and trustworthy. That means your documents aren’t just a formality, they're a critical checkpoint.

Providing incomplete, blurry, or mismatched documents can delay your approval or even result in rejection. Many new sellers get stuck at this stage, not because they don’t qualify, but because small mistakes, such as submitting an expired ID or using a P.O. Box address, trigger Amazon’s automated review flags.

Whether you're registering as an individual or through an ABN-registered business, having your paperwork ready and accurate helps speed up verification, avoids unnecessary back-and-forth with Seller Support, and gets your products live faster.

This post walks you through exactly what documents you need to start selling on Amazon Australia, why each one matters, and how to avoid common errors during setup.

Overview of the Amazon AU seller registration process

Creating a seller account on Amazon Australia is fairly straightforward, but each step requires careful attention to detail, especially when it comes to documentation. Knowing what to expect ahead of time can help you avoid delays and get your store up and running faster. Here’s a quick step-by-step breakdown of the process:

• Step 1: Go to the Amazon Seller Registration page
  Visit sellercentral.amazon.com.au and click “Sign Up.” You’ll need an Amazon account or a valid email address to begin.

• Step 2: Choose your business type
  You can register as an individual, sole trader, company, or partnership. Based on your selection, Amazon will ask for different sets of documents.

• Step 3: Enter business and personal information
  This includes your legal name, registered address, contact number, and bank account details. Make sure all info matches your documents exactly.

• Step 4: Upload verification documents
  This is where documentation is critical. You’ll be asked to submit a government-issued ID (passport or driver’s license), a recent bank statement or credit card statement, and proof of address. If registering as a business, you’ll also need your ABN and possibly GST details.

• Step 5: Identity and address verification
  Amazon may initiate a live video call or ask you to confirm your phone and email. All submitted documents will be reviewed at this stage.

Once your documents are verified, your account will be activated, and you can begin listing your products. Being prepared at each step makes the process smoother and faster.

Essential documents required to open an Amazon AU seller account

Whether you're a first-time entrepreneur or an experienced business owner expanding to Amazon Australia, setting up your Amazon account setup begins with documentation. Amazon requires a set of verified documents to confirm your identity, legal eligibility, and business authenticity.

Submitting clear, accurate files is crucial for fast approval and avoiding unnecessary delays. Here's what you'll need:

1. Valid government-issued ID (passport or driver’s license)
This is used to confirm your identity. The ID must be valid, unexpired, and clearly show your full name, date of birth, and photo. Amazon accepts Australian or internationally issued documents, but they must match the name used in your account registration. Avoid submitting images with poor lighting, cropped edges, or reflections, as these may trigger rejections.

2. Proof of address (utility bill or bank statement)
To verify your residential or business address, Amazon requires a document dated within the past 90 days. This can be a utility bill, bank statement, or official letter from a financial institution. The name and address must match your seller account information. PO Box addresses are not accepted—Amazon needs a physical street address to confirm location authenticity.

3. Bank account information
You’ll need to provide valid bank account details to receive payouts. This can be an Australian bank account or an international account via payment providers like Payoneer or Wise. Ensure the bank statement you upload is clear and shows your name, account number, and bank logo.

4. Business details
If you’re registering as a business, you must supply your Australian Business Number (ABN), and if applicable, your Australian Company Number (ACN) and GST registration details. These should match exactly with your business name and registered address. If you're a sole trader, your ABN must still be provided during setup.

5. Credit card details
Amazon requires a valid credit card with international charging capability to verify your payment method. Prepaid cards and debit cards may not work. This card will not be charged unnecessarily, but it must remain active and have a sufficient balance for verification purposes.

Preparing these documents ahead of time and ensuring they are high-quality, readable, and accurate can help fast-track your account approval. A smooth setup process allows you to start selling faster and avoid delays caused by simple errors or mismatches in submitted information.

Required documents for business (ABN-registered) sellers

If you're registering a business selling on Amazon Australia, the documentation requirements are a bit more detailed than those for individual sellers. Amazon needs to confirm that your business is legitimate, properly registered, and operating under Australian laws.  Having these documents ready can speed up your verification process and help you avoid delays. 

Here’s what ABN-registered sellers need to provide:

1. Australian Business Number (ABN)
The ABN is your official identifier as a business in Australia. It must be active and registered under the same name and address you provided during your Amazon setup. You can check or verify your ABN through the ABN Lookup website.

Amazon uses this to confirm your business registration and match your details with government records. Ensure the name on the ABN matches exactly with the business name entered in your Seller Central account.

2. GST registration (if applicable)
If your annual turnover is expected to exceed AUD 75,000, you are legally required to register for GST. Amazon will ask you to declare your GST status during the setup process. If you are registered, provide your GST number and ensure it matches your ABN records.

Even if you're below the threshold, registering for GST can be beneficial for claiming input tax credits and building seller trust.

3. Business bank account details
You’ll need to submit valid business bank account information for Amazon to process your payments. The account must be in the business name or the name of the registered director. Include a recent bank statement showing the account number, name, and bank logo. This confirms ownership and enables smooth financial operations through Amazon’s payment system.

4. Utility bill or official business correspondence
To verify your business address, provide a utility bill, lease agreement, or an official letter from a bank or government body. The document must clearly show your business name and physical address (not a P.O. Box). It must be recently issued within the last 90 days and match the address you entered during registration.

5. Director or business owner ID
Amazon also requires personal identification from the primary account holder or company director. Submit a valid government-issued photo ID such as a passport or Australian driver’s license. This step confirms the identity of the person responsible for the account and ties them to the business entity.

Having these documents properly prepared ensures a smoother verification process and allows you to get started selling on Amazon Australia without unnecessary delays.

Common document mistakes that cause verification delays

1. Blurry or cropped images

Amazon’s verification team needs to read and verify every detail on your submitted documents. If your ID, bank statement, or utility bill is blurry, has glare, or appears partially cropped, it will likely be rejected. 

Avoid taking photos in low light or using filters that reduce clarity. Every edge of the document should be visible, and the file should be in high resolution. It’s best to scan documents or use a clear photo taken with a steady hand and natural lighting. You can hire experienced Amazon account setup experts to ensure smooth document verification on Amazon Australia, avoiding common errors that often delay approvals and helping you get started selling on Amazon Australia faster and with confidence.

2. Mismatched names or addresses

A very common issue occurs when the name or address on your documents does not exactly match the details you entered during registration. For example, if your ID says "Michael A. Smith" but your account is registered as "Mike Smith," Amazon may not accept it.

The same applies to business names: your ABN, bank account, and utility bill must all reflect the same business name and address. Even minor spelling inconsistencies can result in delays or document rejection. Always double-check your entries before submission.

3. Using a P.O. Box instead of a street address

Amazon requires a physical address to verify your business or residential location. Submitting a document with a PO Box address, even if it's your official mailing address, will not meet Amazon’s verification criteria. 

Instead, use a utility bill, lease agreement, or bank statement that displays a real, physical street address. This is essential for confirming the legitimacy of your location and linking it to your seller account.

4. Submitting non-English documents without translation

If any of your documents, such as IDs, utility bills, or business registration papers, are in a language other than English, you must provide a certified English translation. Amazon needs to understand the content clearly to complete its verification checks.

Submitting non-English documents without translation will almost always result in a delay or rejection. Always ensure that both the original and translated copies are included, and that the translation is professionally done and accurate.

Tips to ensure fast verification

• Use clear, high-resolution color scans.

• Submit documents issued within 90 days.

• Match the name and address across all documents.

• Use a physical street address, not a P.O. Box.

• Ensure your ID is valid and unexpired.

• Provide certified translations if not in English.

• Use a working email and mobile number for verification.

What to do if your documents are rejected

If your documents are rejected during the Amazon Australia seller verification process, don’t panic. It’s a common issue and often fixable with a few simple steps.

1. Review Amazon’s feedback
Start by logging into Seller Central and checking the notification or email from Amazon. They’ll usually mention the reason for rejection, whether it’s a blurry image, mismatched information, or an invalid document type. Read the instructions carefully so you don’t repeat the same mistake.

2. Fix and resubmit
Once you understand the issue, correct it. Use high-resolution scans, make sure names and addresses match exactly, and confirm that your ID or bank statement is valid and visible. Upload the corrected document directly through the Seller Central dashboard in the verification section.

3. Contact Seller Support if unclear
If the rejection reason isn’t clear or if your documents keep getting declined without explanation, go to Help > Get Support in Seller Central. Choose “Account Settings” > “Account Verification” and raise a support case. Attach your updated documents and politely request a manual review. Staying calm, responsive, and detail-oriented is the best way to resolve verification issues quickly.

Frequently asked questions(FAQs)

1. Can I register with an overseas address?

Yes, you can register with an overseas address and still sell on Amazon Australia. However, you must provide valid documentation that matches your international address, such as a recent utility bill or bank statement.

Keep in mind that using an overseas address may lead to additional verification checks and longer approval times. If you're using a non-Australian business entity, make sure your documents are in English or include certified translations. To speed things up, choose an Amazon seller consultant who can assist you with the registration process for Amazon AU.

2. Do I need to register for GST before signing up?

No, you don’t need to register for GST before creating your Amazon Australia seller account. However, if your annual turnover is expected to exceed AUD 75,000, GST registration becomes mandatory under Australian tax law.

You can still start selling without a GST number, but Amazon will ask whether you're registered during the setup process. If you're unsure, it’s best to speak with a tax advisor to understand your obligations and benefits, such as claiming input tax credits. Registering early can also add credibility and help with long-term compliance.

3. What if I’m a sole trader with no formal business documents?

If you're a sole trader without formal business documents, you can still register to sell on Amazon Australia. You’ll need an active Australian Business Number (ABN) registered under your name. For verification, submit a valid photo ID (like a driver’s license or passport), a recent bank statement or utility bill showing your name and address, and your ABN details. 

While you may not have company registration papers, Amazon accepts sole traders as long as your personal and ABN information is accurate and consistent across all documents.

Final words

Verifying your Amazon Australia seller account starts with the right documents and attention to detail. Whether you're registering as an individual, sole trader, or ABN-registered business, making sure your documents are clear, consistent, and compliant is the fastest way to get approved.

Small mistakes like blurry images, mismatched names, or P.O. Box addresses can delay your launch and create unnecessary stress. By preparing properly and following Amazon’s requirements, you’ll be ready to start selling sooner and with confidence.

If you're unsure about the process or want help getting it right the first time, working with an experienced e-commerce consultant can make all the difference. We help Amazon sellers navigate setup, verification, and beyond so you can focus on growing your business, not chasing approvals.