HOW A MILLION-DOLLAR AMAZON SELLER REACHED NEW HEIGHTS
Account stats before outsourcing to eStore Factory:
PPC sales: 119,793.92
PPC ACOS: 27.94%
Total orders received: 19242
Total sales: 322,098.54
Account stats after outsourcing to eStore Factory:
PPC sales: 135,875.66
PPC ACOS: 23.27%
Total orders received: 24230
Total sales: 389,195.00
Here’s everything we did to get the results:
Taking a deeper dive into the competitor’s listings that were capturing the market. This helped us understand where our product lags
Thorough research of our product catalog helped us identify the key aspects that needed to be improved. We realized that there was a drop in visibility and conversion which were accompanied by underwhelming sales
We launched multiple campaigns targeting all the profitable keywords. The list of keywords was collected after careful consideration from popular keyword tools like Merchant Words and Helium10
Weekly review of search terms and helped us scale the bids and optimize the campaigns on the basis of profitability.
