38% INCREASE IN SALES AND A 10% DECREASE IN ACOS WITHIN JUST FIVE MONTHS
Account stats before outsourcing to eStore Factory:
PPC sales: $38,514.47
PPC ACOS: 25%
Total orders received: 1589
Total sales: $124555
Account stats after outsourcing to eStore Factory:
PPC sales: $101,194
PPC ACOS: 16.09%
Total orders received: 4840
Total sales: $301,698.89
Here’s everything we did to get the results:
Analyzing market dynamics and shopper’s demand for some of the top-selling ASINs
Identifying the products that were not receiving optimal exposure
Creation of various sponsored product campaigns as well as optimization of existing low-performing campaigns
As a part of the process, we also helped identify impactful keywords that are driving sales
Making dedicated campaigns with top-selling keywords, low ACOS keywords, keywords with ACOS that should be optimized
Negative keyword harvesting to keep a tap on ACOS
