Category: Tools & Home Improvement
Brand overview
RS Industries specialises in designing durable, high-quality home hardware and kitchen tools, from secure gate latches to modern barn door handles. While their products are highly regarded, their Amazon advertising wasn't reaching the right audience, resulting in a high ACoS of 128.74% and low PPC sales of $739.65. With eStore Factory AU’s strategic approach, the brand was able to reduce ACoS by 50% in just one month, leading to a 136% increase in PPC sales.
The challenge
By May 2025, RS Industries was struggling with inefficient PPC campaigns and a high ACoS. Their ads were spread across multiple campaigns and targeting broad or irrelevant keywords. While their product quality was excellent, the ad spend wasn’t converting into enough sales. RS Industries needed a solution to improve targeting, reduce wasted spend, and increase sales without pushing the ad budget higher.
Our approach
To solve these challenges, we implemented a focused and results-driven approach:
Campaign optimisation: By narrowing down the number of active campaigns and focusing on those with strong performance, we achieved clearer results and better control over ad spend.
Negative keywords: We added negative keywords to avoid irrelevant traffic, which helped cut unnecessary costs.
Refined keyword strategy: We paused underperforming or irrelevant keywords to improve targeting and reduce wasted ad spend.
Reallocation of budget: We shifted more of the budget toward high-converting campaigns, driving stronger performance and contributing to the 136% rise in PPC sales.
Result
May 2025
Total sales: $1,222.44
Organic sales: $482.79
PPC sales: $739.65
ACoS: 128.74%
June 2025
Total sales: $2,428.52
Organic sales: $681.51
PPC sales: $1,747.01
ACoS: 78.98%
In just one month, RS Industries achieved a 50% reduction in ACoS, while PPC sales grew by 136%, with a structured, data-driven advertising strategy.
