Category: Jewelry
Brand overview
Celestara Jewelry creates elegant, modern, Italian-inspired pieces designed with quality and style in mind. Their jewelry is hypoallergenic and durable. Despite offering top-quality products, their ads were driving high spend but not delivering proportional returns, which made it difficult to grow PPC sales efficiently. By partnering with eStore Factory, Celestara implemented a focused strategy that brought fast results. Within just one month, ACoS dropped by 53% while PPC sales grew by 24%, showing how targeted ad management can turn high-quality products into profitable campaigns.
The challenge
Celestra’s PPC campaigns were not delivering the expected results. With an ACoS of 81.53%, they were spending a large portion of their budget on ads that didn’t generate enough return. Managing a wide range of products across different price points added another layer of complexity: higher-priced items were competing with lower-priced ones for budget, and underperforming campaigns were eating into resources. Celestara required a clear, data-driven approach to reorganize its campaigns, enhance efficiency, and optimize revenue from its advertising investments.
Our approach
To improve performance and maximize ad efficiency, we implemented a structured, data-driven approach:
Segmented campaigns by product price: This allowed us to track performance more accurately for different product categories, ensuring high-priced and low-priced items were optimised separately.
Prioritized high-value products: By focusing on items with higher margins, we generated more revenue per click while lowering wasted spend.
Smart budget allocation: The majority of the ad budget was assigned to campaigns featuring high-priced items, improving ROI and overall ad efficiency.
Refined targeting with negative keywords: Adding negative keywords prevented ads from appearing in irrelevant searches, cutting unnecessary costs and improving campaign quality.
Dynamic bid and budget adjustments: We monitored campaigns in real-time, reallocating budgets and adjusting bids to prioritize the best-performing keywords and campaigns.
This multi-layered strategy ensured ads were optimized for profitability while reducing waste across the entire portfolio.
Result
May 2025
Total sales: $5,151
PPC sales: $2,555
ACoS: 81.53%
June 2025
Total sales: $4,126.96
PPC sales: $3,164
ACoS: 38.47%
