MAINTAINING THE DELICATE BALANCE BETWEEN INCREASED PPC SALES & LOW ACOS
Account stats before outsourcing to eStore Factory:
PPC sales: $28720.98
PPC ACOS: 18.52%
Total orders received: 5675
Total sales: $158297.49
Account stats after outsourcing to eStore Factory:
PPC sales: $47179.31
PPC ACOS: 11.45%
Total orders received: 8706
Total sales: $244511.38
Here’s everything we did to get the results:
Digital shelf analysis to spot the areas of improvements in search, content and ratings
Strategic review of the customer’s arena to identify demand generation opportunities. Our specific lens was on campaign management
Creation of both automatic and manual Sponsored Product campaigns for better visibility and Sponsored Brand campaigns for enhancing brand recall
Restructuring and optimization of existing ad campaigns
Positive and negative keyword harvesting
Automating the pricing to combat lost buy box share
Proactive inventory management to ensure there is always just-enough stock at the Amazon warehouses
