Brand overview
MiniBrew is a premium brewing equipment brand built for craft beer enthusiasts and professionals who prioritise precision, quality, and consistency. MiniBrew delivers professional-grade brewing systems that simplify the brewing process without compromising results.
Each product is engineered using industrial-strength construction and food-grade materials, with a strong focus on consistent brewing performance. By combining durable craftsmanship with a streamlined brewing experience, MiniBrew has positioned itself as a trusted brand for serious home brewers and professional brewing environments alike.
The challenges
Despite having a strong product and brand foundation, MiniBrew was facing efficiency challenges within its Amazon PPC campaigns. Before working with eStore Factory, the brand was experiencing:
High ACoS at 47.20%, indicating inefficient ad spend
PPC budgets spread across campaigns that were not converting consistently
Wasted spend driven by irrelevant search terms and targeting
Limited scalability due to weak profitability control
The core objective was not just to increase sales but to gain stronger control over advertising efficiency and profitability. To address this, MiniBrew partnered with eStore Factory for a structured, performance-focused strategy to manage Amazon PPC ads effectively.
The solution
eStore Factory implemented a data-driven PPC framework to eliminate wasted spend and reallocate budgets towards high-intent traffic that converts reliably.
Reallocated budget towards converting campaigns: A detailed campaign-level performance analysis was conducted to identify which campaigns were driving profitable sales and which were consuming budget without meaningful returns. Budgets were reduced or paused on underperforming campaigns and reallocated to campaigns with strong conversion rates and healthy ACoS. This ensured that every advertising dollar worked harder, driving higher PPC revenue without increasing inefficiency.
Reduced wasted spend through negative targeting: Strategic negative keywords and targets were implemented across campaigns to eliminate irrelevant search terms that were generating clicks but not conversions. Removing low-intent traffic reduced wasted spend, improved conversion efficiency, and created cleaner performance data for ongoing optimisation, directly contributing to a lower ACoS.
Ongoing bid and budget optimisation: Optimisation was treated as a continuous process rather than a one-time adjustment. Bids were refined based on performance trends, and budgets were regularly rebalanced to maintain momentum on high-performing keywords and campaigns. This allowed PPC to scale in a controlled and predictable way, ensuring that increased spend translated into increased revenue without sacrificing profitability.
Cost centre to scalable growth channel: This structured, performance-led approach transformed MiniBrew’s PPC from an inconsistent, high-cost channel into a predictable and scalable revenue driver. Every optimisation decision was tied directly to performance data, enabling sustainable growth while maintaining strong profitability control.
The results
After optimisation in November 2025, MiniBrew recorded measurable improvements across key PPC and revenue metrics.
Metric | Before optimisation (Oct 2025) | After optimisation (Nov 2025) |
Total sales | $2,896.42 | $3,100.04 |
Organic sales | $1,335.76 | $788.41 |
PPC sales | $1,560.66 | $2,311.63 |
ACoS | 47.20% | 29.79% |
Key insights
Total sales increased by approximately 7%, reflecting overall revenue growth
PPC sales grew by approximately 48%, becoming the primary revenue driver
ACoS dropped by 17.41 percentage points, significantly improving profitability
PPC successfully offset the decline in organic sales, stabilising and growing total revenue. Strategic targeting and budget reallocation delivered higher PPC revenue with substantially lower advertising costs.
