Category: Foot Care
Brand overview
STRYDA is a podiatrist-designed insole brand built around natural cork and a structured trigger point support system. The product is designed to deliver fast relief for common foot discomfort by guiding natural foot movement rather than relying on soft cushioning alone. While brand awareness was strong, sustained results on Amazon depended on how efficiently paid traffic was managed.
The challenge
Sales were consistent, but advertising costs were reducing overall efficiency. PPC was generating revenue; however, the high ACoS made it difficult to scale confidently. The priority was to improve return on ad spend while keeping total sales stable.
Our approach
After partnering with the eStore factory, the focus shifted towards improving precision, not adding complexity.
Ad spend was shifted towards campaigns and keywords with clear conversion history.
Low-intent traffic was reduced through ongoing negative targeting across search terms and placements.
Bids and budgets were reviewed frequently and adjusted in small increments, based on real performance data rather than fixed monthly changes. This ensured the account remained stable while efficiency improved over time.
The results
Where the account started (October 2025)
Total sales: $5,207.80
Organic sales: $2,246.40
Paid sales: $2,961.40
ACoS: 52.66%
After optimisation (November 2025)
Total sales: $5,707.00
Organic sales: $2,298.40
Paid sales: $3,408.60
ACoS: 33.42%
What does this show?
Sales growth without extra risk: Revenue increased month over month, showing that optimisation did not slow momentum.
Better use of ad spend: Paid sales grew while ACoS dropped sharply, indicating spend was concentrated on higher-intent traffic.
Organic performance protected: Organic sales stayed stable, confirming that ads supported discovery and conversion rather than replacing organic demand.
As an experienced Amazon growth consulting agency, eStore Factory focused not on spending more, but on spending smarter, using continuous adjustments and tighter targeting to improve overall efficiency.
For STRYDA, the improvement came from disciplined optimisation and consistent monitoring. By focusing on where spend worked and removing inefficiencies, the account moved toward a more scalable and sustainable setup without aggressive expansion.
