Category: Home décor products
Brand overview
BeeTheLight is an Australian brand that prioritises authenticity, sustainability, and craftsmanship. Specialising in eco-friendly, handmade products, the brand’s product range includes premium beeswax candles and castile soap bars. Crafted from pure, locally sourced ingredients, their products resonate with eco-conscious consumers who care about quality and environmental responsibility.
Challenge
Although BeeTheLight was already doing well on Amazon, the brand recognised it hadn’t reached its full potential. While their beeswax candles and artisan soap bars were beloved by customers, their Advertising Cost of Sale (ACoS) sat at 47.84%, indicating inefficiencies in their ad spend. The brand wanted to scale up its sales while improving ad performance, but reducing the advertising cost without compromising growth was key.
To tackle this, they partnered with eStore Factory to refine their Amazon advertising strategy to lower ACoS.
BeeTheLight required a strategy to:
Increase PPC sales without overspending
Optimise organic reach for sustained growth
Align with their sustainable ethos, ensuring all efforts support their core values
Our approach
At eStore Factory, we took a strategic, data-driven approach to PPC management that focused on sustainable growth, ensuring every dollar spent contributed directly to performance.
PPC campaign optimised: We took a deep dive into the performance of each ad group, making strategic bid adjustments and reallocating budgets to high-performing campaigns. By focusing on key sales periods such as weekends and holidays, we successfully scaled their sales while ensuring cost-efficiency.
Targeted budget allocation: Instead of distributing funds too widely, we concentrated resources on the campaigns that brought in consistent results. We specifically boosted the budget for ads featuring "beeswax candles" and "castile soap bars", driving higher visibility and more conversions for these popular products.
Negative keyword implementation: We refined the targeting by adding negative keywords, eliminating irrelevant traffic that wasn’t converting. This allowed us to shift focus to more qualified search terms, particularly long-tail, high-intent keywords like “ethical beeswax candles” and “fair trade soap”, ultimately improving ad spend efficiency.
Strengthen organic presence: In parallel with the PPC strategy, we worked on enhancing BeeTheLight's organic presence. We optimised product listings, fine-tuning titles, descriptions, and bullet points to reflect the brand’s eco-conscious ethos, boosting organic visibility and reducing reliance on paid ads for sustained growth.
Results
Metrics | Before (July 2025) | After (August 2025) | Increase |
Total Sales | $11,248.99 | $13,887.92 | $2,638.93 |
Organic Sales | $9,290 | $10,206 | $916 |
PPC Sales | $1,958 | $3,681.61 | $1,723.61 |
The $1,723.61 increase in PPC sales demonstrated that the new strategy was driving growth.
ACoS improvement
Before: ACoS = 47.84%
After: ACoS = 37.3% (a reduction of 10.54%)
This 10.5% decrease in ACoS reflects the effectiveness of the optimisation efforts, showing a more efficient ad spend per sale.
BeeTheLight’s success story on Amazon highlights how an eco-conscious brand can scale by making smart adjustments to both PPC and organic strategies. At eStore Factory, we’re proud to have supported BeeTheLight in their journey, helping them develop a cost-effective, sustainable strategy that maximises both ad performance and organic growth.
